Why have five SEO tools when you can have one?

Siteimprove's approach to the world of Search Engine Optimisation breaks it down to a level your whole team can understand. By combining a brand new way to work with SEO and prioritised lists of recommendations—not to mention competitor analysis and keyword monitoring—Siteimprove SEO is your all-in-one tool to grow traffic, prove ROI, and seamlessly create content.

Reshape your workflow

SEO involves piles of data and a whole lot of stakeholder management. So how do you keep track of scattered processes and divvy up tasks? Siteimprove’s Activity Plans put an end to the chaos, allowing teams and individuals to completely customise their way of working with SEO. 

Whether it’s resolving issues that hurt your search engine visibility, monitoring keywords, analyzing competitors, optimising content, or proving ROI, Activity Plans merge all relevant insights in one place. Getting in front of your target audience has never been easier. 

Check your website's SEO status and prioritise with ease

Before you dive into a universe of keywords, rankings, and content optimization, it’s crucial to know where your website standsSiteimprove SEO utilizes an On-Page Diagnosis of 66 checkpoints, separated into four critical categories: Technical, Content, User Experience, and Mobile. From there, receive a prioritized list of issues and recommendations for a handy snapshot of what needs fixing first. 

Dashboard SEO Scores gauge your SEO performance at a glance. The on-page diagnostics are rounded off by our DCI™ Industry Benchmark, which shows how your website's user-facing and technical aspects stack up to the rest of the market.

A to Z content optimisation

Discover traffic-driving keywords and filter them based on your strategy or insights like search volume and estimated traffic. Add them to your Activity Plans, where you can kickstart Content Optimisation with practical, best practice recommendations. Click an identified issue, link directly to the page in your CMS, fix the issue, and jump to the next one on your list. 

Don't forget that duplicate content is an SEO killer. Based on an intelligent machine-learning algorithm, Siteimprove's Duplicate Content Finder detects similar content clusters on its own so you don't have to. 

Connect the dots between content, search engine traffic, and performance

Understand your traffic and the true impact of SEO on your most important website KPIs by integrating with Siteimprove Analytics. Search Engine Analytics compiles visitor information like devices, countries, engagement, and more, so you can tailor the user experience. 

Excelling at SEO means serving your visitors—not just search engines. With Siteimprove Content & Accessibility, you create an error-free, accessible user experience for everyone, another way to push your website straight to the top of search results and the minds of visitors.  

On-Page Diagnostics

Siteimprove SEO incorporates 66 unique SEO checks, including scans for missing meta descriptions, spelling mistakes, broken links, outdated files, poor readability, and links to unsafe domains.

How you perform against these checks make up your SEO Score, measured on a scale of 0-100. Separated into Technical, Content, User Experience, and Mobile standards, errors are highlighted directly on the page and in the HTML for those working behind-the-scenes.

Siteimprove SEO's on-page diagnostics include:

  • Prioritized list of hands-on recommendations
  • Difficulty level rankings to help you define necessary time and resources
  • SEO Score and industry benchmarks to gauge performance at a glance

Learn how the Digital Certainty Index™ and your SEO Score are calculated.

Screenshot showing the SEO overview page. It shows the SEO score of the website's content, details about the score, errors to be fixed in order to improve the score, etc.

Activity Plans

With customizable Activity Plans, Siteimprove SEO offers an intuitive way to monitor, track, and showcase the progress of your SEO efforts.

Whether you’re aiming for quick wins, want to tackle high impact issues first, or prefer to divide and conquer based on issue type, complexity, or page views, prioritization is now a piece of cake. Create Activity Plans based on roles, departments, or regions to make the division of work that much easier.

  • Kickstart content strategy with Keyword Discovery and Suggestions
  • Get ahead of your biggest competitors with Competitor Analysis
  • Get pages right from the very beginning with built-in Content Optimization
Screenshot showing the Activity Plan overview including the modules Keyword Monitoring, Content Optimization, Competitor Analysis, and Target Page Metrics

Keyword Insights

Keyword DiscoverySuggestionsand Monitoring

Learning which queries and terms made your site appear in search results helps you understand your audience, avoid jargon, and truly speak their language. Through a direct integration of Google’s Search Console, Siteimprove SEO helps you understand how the world’s most popular search engine and its users see and—more importantly—find your website.

Discover traffic-driving keywords and filter them based on strategy, including:

  • Quick wins, high impact, or long-tail keywords
  • Keyword performance
  • Search volume, estimated traffic, and competition level

Siteimprove SEO also provides in-tool tips on where to start and how to get the most out of your keyword research and monitoring. Let the content creation begin.

Screenshot of the Keyword Discovery module showcasing details of potential keywords including search volume, estimated traffic, and competition levels

Content Optimization

No one said writing search engine-optimized content was a walk in the park. Whether you're an SEO specialist first and a content writer second—or the other way around—Siteimprove SEO guides you every step of the way.

Based on the keywords you identify within a given Activity Plannext steps are to:

  • Identify your target pages that use those keywords
  • Map keywords into page elements like meta title, meta description, and headlines
  • Be linked straight to your CMS and fix the issues hurting your SEO rankings
  • Monitor progress of target pages over time
Screenshot of the Content Optimization module showing identified content issues that should be tackled to improve search engine visibility

Duplicate Content Finder

Bad news: Identifying duplicate or competing content by hand is impossible considering the amount of content on your website. Good news: Siteimprove SEO does the heavy-lifting for you.

Our intelligent, machine-learning algorithm divides your site into clusters based on similarity levels. Based on these insights, you can remove or edit potentially harmful content and minimize the risk of being punished by Google and the other search engine gods.

Screenshot of the Duplicate Content Finder showcasing an the similiarity levels and page view data that help prioritize what to tackle first

Search Engine Analytics

To succeed at SEO, you have to know what the market wants, where they're coming from, and how engaged they are with your content. By integrating with Siteimprove Analytics, features like Key Metrics allow you to accurately measure ROI by attaching a monetary value to every effort.

With Search Engine Analytics at hand:

  • Prove ROI to stakeholders by attaching value to conversions
  • Build a data-driven SEO strategy by integrating analytics insights
  • Understand which search engines visitors come from and how long they stay
  • Monitor traffic for specific keywords
Screenshot of the Search Engine Analytics module showcasing where your search engine visitors come from and which devices they use