martech

Across the marketing industry, five percent is considered a good conversion rate, right? That’s the figure we all focus on, to distraction. I’d like to counter that we should flip the script and focus...

Marketing Performance

Building your SEO team should be simple, right? Just get a couple people and tell them to get more eyeballs on your site.   If that's what you think, oh, how wrong you are.   An SEO expert’s day consi...

One of the highlights of my spring was a jaunt across the Atlantic to spend a jam-packed week in the United Kingdom, in one gathering after another that focused on one of my favorite topics: SEO.   My...

Accessibility

If you struggle to remember the difference between WCAG compliance and EAA or ADA requirements, you’re not alone. Different international requirements and a plethora of acronyms can make it dizzying. ...

Accessibility

The clock is ticking. The next big deadline of the European Accessibility Act (EAA) is fast approaching, and if your accessibility ducks aren’t lined up by June 28th, 2025, you’re at risk of legal act...

Accessibility

If you’re in the healthcare industry, it’s hard to miss the fact that “improving the patient experience” is everywhere, with thought leadership pieces cropping up on everything from the importance of ...

If website accessibility is part of your work, chances are you rely on automated testing. Click a button and let it do its thing, right?   But have you ever wondered what goes into creating the rules ...

Data Privacy

With another delay announced, Google's plans to deprecate third-party cookies are likely to take effect in 2025. Yet despite years of notice, nearly half of marketers didn't believe this shift would a...

Digital marketing

As CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...

Accessibility

Resistant to using AI? We get it. The tools can feel intimidating, particularly when you’re trying to get your arms around what it can and can’t do, and when just learning how to use it seems like a d...