THE GOAL: OPTIMIZE ROI
Stretch your marketing spend
Your site is flawless and high-performing. SEO is on point. Your content is converting. Now what? Now it’s time to take a hard look at what you’re investing, and trim the fat in the places where you’re not getting as much bang back.
How we do it
You might be a pro at analyzing your site performance — acquisition, engagement, behavior — but now’s the part where you start attaching dollar signs and taking a hard look at what value you’re getting back.
Customizable key metrics & KPIs
Focus on the goals that matter to your organization and monitor how campaigns and content help reach your targets. Then translate those insights into a ROI-centric roadmap that your whole team can align around.
Strategic budget allocation
With a unified view of performance metrics across different channels and campaigns, you’re able to see what you’re spending, where you’re spending it, and how it’s performing relative to similar campaigns, past and present.
Intelligent demand gen portfolios
Identify and optimize your paid-to-organic mix, with specific recommendations that help balance your portfolio over time. Our proprietary insights help you save on unnecessary spend, strengthen SEO, increase brand visibility, drive more qualified traffic, and achieve higher overall conversion rates.
Client spotlight: Akamai
When you’re the leading cloud computing and content delivery network in the world, it tracks that you’d have the extensive digital footprint to match. Find out how we equipped Akamai’s content management team of six to seamlessly run their owned-channel empire.