Privacy Policy

Protection des données et politique de confidentialité en Français

Last updated: 20 February, 2017


Siteimprove and its corporate affiliates (collectively, “Siteimprove”, “we”, “our” or “us”) respect your privacy and are committed to protecting it through compliance with this Data Protection and Privacy Policy (the “Policy”). The Siteimprove affiliate in the country in which the data is collected (affiliates listed here) is considered to be the data controller for purposes of the applicable data processing laws.

This Policy describes: (i) the types of information we may collect from you or that you may provide to us; and (ii) our practices for collecting, using, maintaining, protecting and disclosing that information. Keep in mind that Siteimprove will only use your Personal Information (defined below) for the purpose that it is provided to us (the “Purpose”). Siteimprove does not sell Personal Information to any third party.

This Policy applies to information we collect: through our website (; in our browser extensions; in e-mail, text and other electronic messages between you and us; through information and submissions that you provide to us, both online and offline; and when you interact with us through third-party websites and services (e.g., social networking providers) (collectively, the “Services”)

The What: The Information We Collect

We collect the following type of information from you when you use our Services:

  • Information that personally identifies or is identifiable to you (“Personal Information”). Personal Information includes your name, postal address, e-mail address, telephone number or any other identifier through which you may be contacted online or offline or any other information which can be directly or indirectly attributed to you;
  • Information that is aggregate, de-identified or otherwise not capable of revealing your identity (“Other Information”). Other Information may include details about your location, company, industry, installation id (when installing a browser extension), browser, internet connection, operating system, and behavior on the Services (e.g., clicks, time viewing a page, domain names and paths on which you use the Services) to the extent that this information is not or cannot be linked to you.
  • Siteimprove does not collect any sensitive data (e.g., health or sex life information; racial or ethnic origin; political opinions or religious/philosophical beliefs; trade-union membership)

The When & The How: The Methods We Use to Collect Information

This is how we collect information from you when you use our Services:

You directly provide it to us. Some ways in which you do this are:

  • Create a login;
  • Install one of our browser extensions;
  • Complete and submit online forms to us;
  • Report a problem to us;
  • Correspond with us;
  • Respond to our surveys; or
  • Post information through our Services.

You indirectly provide it to us. The primary way that this occurs is through automatic data collection technologies that collect statistical (non-personal) information about your equipment, browsing actions and patterns to provide details about:

  • Traffic data
  • Location and IP address
  • Communication data
  • Resources accessed on the Services
  • Operating System
  • Browser

The technologies we and the third parties providing content and applications to the Services may use for this automatic data collection include:

  • Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you direct your browser to our Services. In your browser, you can disable the storage of cookies or remove registered cookies but this may lead to a reduced functionality, slowdown or inability to use certain parts of the website. For more information on cookies and how you can remove them according to the type of the browser used, refer to
  • Web Beacon. Pages of our Services and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit Siteimprove to, for example, count users who have visited a page or opened an e-mail.

Siteimprove uses the following types of cookies:

  • Strictly necessary cookies are cookies which allow you to look at our website, to use the functions on our website and to gain access to the secure and registered parts. If the use of these cookies is disabled, certain parts of our website may not be able to be used correctly.
  • Performance cookies are cookies designed to collect information on how you use our website, such as information about the pages visited or the number of error messages that have appeared, in order to analyze and optimize the use of our website.
  • Functional cookies and saving preferences are cookies which allow Siteimprove to register the choices (such as the user’s name, choice of language and country, font and size of script, password etc.), as well as visitor preferences (such as pages visited, etc.), in order to facilitate use of our website and be able to offer visitors the most relevant and personalized information and advertising.

In particular, Siteimprove uses the following cookies:

Name Description / Purposes Validity term Internal/external
_at.hist.0716 Advertising Never External (AddThis)
dt Content Sharing 1 month External (AddThis)
loc Content Sharing 2 years External (AddThis)
vc Content Sharing 2 years External (AddThis)
test_cookie Advertising 15 minutes External (DoubleClick)
_gat Statistics 10 minutes External (Google Analytics)
_gat_UA-35875149-10 Statistics 10 minutes External (Google Analytics)
__utmc Statistics At end of session External (Google Analytics)
__utmt_player Statistics 10 minutes External (Google Analytics)
_utma Analytics 2 years External (Google Analytics)
_utmb Analytics 30 minutes External (Google Analytics)
_utmc Analytics End of session External (Google Analytics)
_utmz Analytics 6 months External (Google Analytics)
UID Advertising 2 years External (Google Analytics)
UIDR Advertising 2 years External (Google Analytics)
hs_ab_test_3152116544 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
hs_ab_test_3349168565 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
hs_ab_test_3557390799 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
hs_ab_test_3595003126 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
hs_ab_test_3595024186 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
hs_ab_test_3622019063 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
hs_ab_test_3623218107 Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
javascriptEnabled Functionality – A/B testing landing pages for user experience End of session External (Hubspot)
__hstc Analytics 2 years External (Hubspot)
hubspotutk Visitor Recognition 10 years External (Hubspot)
__hssc Visitor Recognition 30 minutes External (Hubspot)
__hssrc Visitor Recognition End of session External (Hubspot)
__hs_opt_out Visitor Cookie Preference 2 years External (Hubspot)
__hs_do_not_track Visitor Cookie Preference 2 years External (Hubspot)
__hs_testcookie Visitor Cookie Preference End of session External (Hubspot)
hsPagesViewedThisSession Analytics End of session External (Hubspot)
hsfirstvisit Visitor Recognition 10 years External (Hubspot)
__leadinmigrated Functionality – LeadIn plugin assists with offering a relevant call to action 2 years External (Hubspot)
lang Functionality – Twitter detect page language At end of session External (Twitter)
szcib Statistics 13 months Internal
at-lojson-cache-xa-4b3b74ab70985ebb Functionality of site navigation Never Internal
current_lang Functionality – Language switcher/remember settings 333 months Internal
_icl_current_language Functionality – Language switcher/remember settings 1 day Internal
jsEnabled Functionality – Detect browser setting At end of session Internal

The Why: What We Do With The Information We Collect

Siteimprove will only use and disclose your Personal Information for the purpose for which you have provided it to us as determined at the time of collection or through your subsequent consent, including:

Providing you with information, products or services that you request from us;

  • Managing our business operations (e.g., customer relationship management (CRM) system, opt-in marketing database, customer service and support system);
  • Direct marketing purposes if you have requested and consented to such materials from us;
  • Complying with legal obligations;
  • Resolving disputes;
  • Performing and enforcing agreements;
  • Our own corporate transactions and reorganizations;
  • Protecting the rights, properties and safety of Siteimprove, our customers or others;
  • Fulfilling any other purpose for which you provide the Personal Information; and
  • Recruitment.

Siteimprove will retain your Personal Information for as long as needed based on the purpose for which you have authorized us to use it.

The Where: The Places That We Store This Information

Details on locations of Siteimprove’s servers can be found here. Siteimprove may send Personal Information to affiliates, vendors and other sub-processors as necessary for the Purposes. Because Siteimprove operates internationally, Personal Information may be processed in a country outside the country in which it is collected, including the United States, European Economic Area, and the European Union. In addition to its Affiliated (listed here), Siteimprove uses the following third-party processors: DocuSign (for document signature Purposes); Hubspot (for marketing Purposes); ZenDesk (for technical support tracking Purposes); Jobvite (for job applicant Purposes); Ultimate Software (for employee data Purposes). Processors will only process the data as instructed by Siteimprove and are not allowed to process the data any further than necessary for the Purpose for which it was collected. In the event of any transfer outside of the European Economic Area/EU, such transfers take place in accordance with applicable European Union data protection rules under security conditions enabling the protection of the Personal Information.

In addition, some of the Services are served by third-parties. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Services. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online service. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. For that reason, you should read the privacy policies of every service that you use. For information about how you can opt out of receiving targeted advertising from many providers, see “How to Limit Use and Disclosure of Your Information”.

How Do We Respond to Do Not Track Signals?

We do not track you over time and across third party websites to provide targeted advertising. Therefore, we do not respond to Do Not Track (DNT) signals.

Some third parties providing content and applications to the Services do respond to DNT signals and that will limit your access to the interactive features of the Services.

In addition, Siteimprove does not authorize the collection of Personal Information from our website unless you opt-in to providing that information directly to the third party.

How To Limit Use and Disclosure of Your Information

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on its website:

How to Access, Correct, and Object to Processing of Your Information

Siteimprove aims to keep Personal Information accurate and up to date. You may send us an e-mail at (if in the EU/EEA) or (everywhere else) together with a proof of your identity to request access to, correct or delete any Personal Information that you have provided to us. In addition, you have the right to oppose to the processing of your Personal Information for direct marketing purposes. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

We Do Not Collect Information From Children Under the Age of 13

Our Services are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Services. We do not knowingly collect Personal Information from children under 13. If we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at (if in the EU/EEA) or (everywhere else).

Details on Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure.

In addition, we have executed data-processing agreements and model contract clauses with our third-party vendors as a means of meeting the adequacy and security requirements of the European Parliament and Council of the European Union Data Protection Directive.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Services.

Changes to the Policy

It is our policy to post any changes we make to the Policy on this page. If we make material changes to how we treat Personal Information, we will notify you by e-mail of the amended Policy.

Contact Information

To ask questions or comment about this Policy and our privacy practices, contact us at: (if in the EU/EEA) or (everywhere else), or at the business address for any of our affiliates.

Country-Specific Policies


Customer Data File

This Policy constitutes a description of customer’s data file as required under Finnish Personal Data Act (523/1999), Chapter 2, Section 10.


Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to or write us at: Siteimprove, 7807 Creekridge Circle, Minneapolis, MN 55439; ATTN: Legal Department.