Siteimprove Wins Optimizely’s 2024 Industry Solution Partner of the Year Award
Dec 18, 2024 - By Siteimprove
Siteimprove is honored by Optimizely for helping customers drive significant business impact through data-driven decision making.
December 18, 2024 – Bellevue, WA & Copenhagen, Denmark - Siteimprove, the leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced it has been named the Industry Solution Partner of the Year by Optimizely, the leading digital experience platform provider (DXP), to give marketers a practical solution that enhances their digital presence. The winners of Optimizely’s Partner Awards were announced at Optimizely’s 2024 Executive Partner Forum.
The annual partner awards program recognizes top-performing partners among Optimizely’s global network of more than 700 partners. This year’s partner awards included 11 categories, honoring partners that play a pivotal role in shaping the outcomes of mutual customers and the broader community. The industry solution award honors a technology partner that is changing the way organizations leverage data to unlock digital potential.
"In an era of content fatigue and Generative AI disruptions, our partnership with Optimizely provides us with the opportunity to give marketing teams the foundational workflows and capabilities they need to improve and maintain the quality of their content," said Izabela Misiorny, Chief Marketing Officer at Siteimprove. "Siteimprove is honored to be recognized as Optimizely’s Industry Solution Partner of the Year because it represents our shared passion – Optimizely and Siteimprove working together to improve the lives of marketers."
"We’re excited to name Siteimprove as our 2024 Industry Solution Partner of the Year," said Jeffrey Cheal, Vice President of Global Strategic and Technology Partnerships at Optimizely. "Siteimprove’s ability to support our customers with their complex challenges around accessibility and SEO has created a global business impact. We’re looking forward to advancing our mission of improving the lives of marketers s in 2025 by continuing to bring the best of Optimizely One and Siteimprove together."
In 2024, Siteimprove’s unique capabilities expanded into Optimizely’s CMP to help marketing teams enhance their efficiency and effectiveness in multi-channel content creation and management. By doing this, marketing teams have been able to leverage Siteimprove insights directly in the Optimizely platform to gain a holistic view of their content quality and performance. These capabilities help marketing team with:
- Digital Accessibility and Governance - Mitigating any digital accessibility and web governance risks to conversion, all from one platform, while opening digital doors to a wider audience.
- Achieving Reach and SEO Goals – Detecting and resolving pre- and post- publication issues from a single source of truth to ensure that digital experiences reach their target audiences and meet growing SEO, content and accessibility standards.
- Advanced Content Governance - By having immediate visibility into potential issues and optimization options with Siteimprove’s quality assurance and custom rules capabilities, marketers can ensure content excellence before publication on all channels.
In addition to the expanded integration with Optimizely, Siteimprove released key features and capabilities throughout 2024 such as AI Generate, AI Remediate, SEO Enterprise and Funnel Comparison. In 2025, Siteimprove will continue to work on bridging the gap between SEO and content through new innovations built upon the strategic acquisition of MarketMuse, while also deepening Siteimprove’s current product capabilities in digital accessibility and governance.
To learn more about Siteimprove and the Optimizely partnership, please visit: www.siteimprove.com
About Siteimprove:
Founded in 2003, Siteimprove empowers brands to deliver engaging, accessible digital experiences that not only perform, but matter. Today, more than 7,500 clients spanning manufacturing, government, higher education, financial services, and healthcare rely on the marketing performance platform to capture their users’ attention, drive engagement, and grow operations. Based in Copenhagen, Bellevue, and Minneapolis, Siteimprove represents a single, actionable source of truth for marketing teams of every size and scale, from Series A to enterprise. A recognized partner of Optimizely, Perficient, Merkle, and Adobe among others, Siteimprove has garnered and maintains strategic associations with premier marketing industry leaders. For more information, visit us at siteimprove.com.
Media Contact:
Sarah Neuman