Siteimprove Completes Acquisition of MarketMuse

Siteimprove is now the only provider to offer marketers an end-to-end solution, embedding content insights into all major Content Marketing Systems (CMS) and Digital Experience Analytics (DXA) providers. 

November 12, 2024 – Bellevue, WA & Copenhagen, Denmark – Siteimprove, a leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced that it has completed the acquisition of MarketMuse, a leading content strategy and intelligence company that transforms how marketers research, plan and create content. The transaction was originally announced on October 8, 2024 and completed October 31, 2024.  

“I’m thrilled to officially welcome the MarketMuse team to Siteimprove,” said Shane Paladin, CEO at Siteimprove. “It has been amazing to see such a positive response to this acquisition from marketers, accessibility specialists, existing customers and market analysts because it validates the need for a true end-to-end solution. I’m looking forward to seeing how MarketMuse by Siteimprove will push the boundaries of what’s possible in SEO and content performance.” 

Founded in 2013, MarketMuse provides artificial intelligence (AI) solutions which drive modern content strategy and planning workflows from beginning to end. MarketMuse’s Competitive Content Insights, Content Cluster Analysis, Content Planning and Content Brief products give marketers a competitive edge and takes the guesswork out of content impact and performance. With this acquisition, both Siteimprove and MarketMuse customers will have access to an integrated solution bringing together the best features of both products to create high-quality, discoverable content that engages and converts audiences at every stage of the funnel to deliver measurable business results. 

To learn more about this acquisition please visit: www.siteimprove.com/marketmuse 

About Siteimprove: 

Founded in 2003, Siteimprove empowers brands to deliver engaging, accessible digital experiences that not only perform, but matter. Today, more than 7,500 clients spanning manufacturing, government, higher education, financial services, and healthcare rely on the marketing performance platform to capture their users’ attention, drive engagement, and grow operations. Based in Copenhagen, Bellevue, and Minneapolis, Siteimprove represents a single, actionable source of truth for marketing teams of every size and scale, from Series A to enterprise. A recognized partner of Optimizely, Perficient, Merkle, and Adobe among others, Siteimprove has garnered and maintains strategic associations with premier marketing industry leaders. For more information, visit us at siteimprove.com. 

About MarketMuse: 

MarketMuse is a content strategy and intelligence platform that sets the standard for content quality. Our patented AI collects and analyzes your website’s content to prioritize your best opportunities based on your authority and difficulty to rank. With MarketMuse, publishers, agencies and content teams own topics faster in the SERP, save time across the entire content process, and publish high-quality, helpful content every time. For more information, visit us at marketmuse.com 

Media Contact: 
Sarah Neuman  
Sble@siteimprove.com