Siteimprove to Assist Minnesota Vikings with Digital Strategy through Web Governance
MINNEAPOLIS, MN – August 11, 2016 – Siteimprove, a top provider of web governance tools, has announced its partnership with the Minnesota Vikings of the National Football League (NFL) to assist with digital efforts, including improving quality and accessibility.
Web governance, the process of maintaining and managing a web presence in an organized way, is important for NFL websites as fans depend on finding quality, accurate, and accessible information about their favorite teams.
Ryan Cardinal, Digital Marketing Coordinator for the Vikings, sought out a solution for automating quality on the Vikings’ website, which is why his team selected Siteimprove to assist with quality assurance as well as accessibility.
“We were searching for an automated solution to check on quality and discovered even more value with the whole web governance solution from Siteimprove,” Cardinal said. “We can’t wait to get started using the tools to improve our online presence.”
Cardinal and his team are also planning to utilize Siteimprove’s Policy tool to check for inconsistencies and outdated information across the site. With players and coaches coming and going each season, Policy can be set up to search for and find names of players or coaches that are no longer with the team.
With the issue of digital accessibility at an all-time high and wanting to ensure everyone is able to access information about the Vikings, Cardinal said they are committed to improving accessibility on their site. Siteimprove’s Accessibility tool will be a large component in helping Cardinal and his team check for accessibility on their site.
“Along with maintaining quality, we are excited to continuously check our website for accessibility issues,” Cardinal said. “We want to ensure we’re providing the best fan experience possible, so it’s important that everyone can access information on our website.”
Siteimprove provides organizations of all shapes and sizes with solutions that make website management, maintenance, and optimization both easier and more affordable. With a worldwide customer base of nearly 4,000 customers, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto, and Vienna. For more information, visit siteimprove.com.