PERFORMANCE AND SEARCH ENGINE MARKETING
Get a grip on competitive research
Your SEO strategy is only as good as your knowledge of what the competition is up to. Moving the needle with your organic traffic, engagement, and revenue is only possible if you understand and benchmark against your competitors.
Jump ahead of the pack with comprehensive insights
Our tools surface new keyword opportunities and deliver actionable data, in one place. No more juggling multiple platforms, and no more guesswork. Informed, strategic decisions fuel jumps in your rankings.
Benefits and key features
Comprehensive competitor strategy analysis
Deconstruct and understand the core components of your competitors' strategies, including channel prioritization, content production, and audience targeting. Armed with deep insights into their SEO and marketing strategies, you’re primed to sprint past them.
Advanced keyword opportunity discovery
Tap comprehensive keyword analyses that highlight areas where competitors are succeeding, while data-driven suggestions for targeting high-impact keywords form your to-do list. Acting on high-impact keyword opportunities, you can capture a larger share of organic traffic.
Integrated and efficient analysis
From right within the platform, you get a full understanding of your SEO performance relative to your competitors. No more time (and money) wasted relying on multiple platforms, and no more data fragmentation that exacerbates silos.
Most common use cases
Emulate and then outpace competitors
When you have deep insight into the competition’s marketing and SEO tactics, you’ve got what you need to start beating them at their own game. When it comes to backlink acquisition and content marketing, knowledge is power.
No more missing the boat
Identify keywords where competitors are performing well and you’re falling short, zero in on the ones with the most potential for high impact and target them. When you succeed, you have more data to demonstrate ROI on your content.
Surface unique selling points
By comparing your domain and products with competitors, you can uncover specific overlaps and divergences. Niche opportunities and areas that need improvement become clear so you can devote more resources to them.
Keep an eye on what changes
Just like you, your competitors are constantly adjusting their strategies and tactics. When you can look at historical data on their SEO performance, you can see trends, understand what’s changed over time, and adjust your own strategy.
Competitive Research FAQs
Siteimprove helps you deconstruct competitor strategies by providing deep insights into their channel prioritization, content production, and audience targeting, allowing you to understand where they focus their efforts.
You can discover comprehensive keyword analyses highlighting competitor success areas and get data-driven suggestions for high-impact keywords. You can use these insights to target relevant keywords and capture more organic traffic.
The platform integrates competitor analysis directly with your own SEO performance data within the same platform, providing a unified view to understand your relative performance and avoid data fragmentation.
Yes, by comparing your domain and offerings against competitors, Siteimprove helps you uncover overlaps and divergences, which can highlight your unique selling points.
Access to historical competitor data allows you to see performance trends over time, understand what strategies may have worked for them, and inform adjustments to your own SEO strategy accordingly.