DIGITAL EXPERIENCE ANALYTICS: VISITOR ENGAGEMENT & KPIS
Non-converters matter, too
Look past conversion rates to load times, bounce rates, and session duration. Website performance metrics show you where your site is functioning the way you want it to, but they also shine a light on where things could be going better. That’s a good thing to know.
High performance is non-negotiable
There’s a direct line between site performance and conversions and user satisfaction, so tracking key metrics and setting benchmarks is only going to set your team up for better decision-making. Who wouldn’t want that?
Benefits and key features
Better user experiences
When both web ops and marketing teams can easily monitor website performance metrics like page load time, responsiveness, and uptime, identifying and fixing bottlenecks is efficient; improvements in user satisfaction are the natural result.
Higher conversion rates
Understand where users drift away or hit obstacles. From there, teams can refine landing pages, checkout processes, or forms to drive more conversions and revenue.
A proactive approach
Regularly monitoring website metrics in one place empowers web ops and marketing teams to address potential performance problems swiftly, as they come up. That enhances your site’s reliability and bolsters a seamless user experience.
Most common use cases
Critical care and information for patients and practitioners, delivered
Performance metrics like page speed and user interaction times are vital for the usability and reliability of patient portals and health management systems — they’re a key indicator of how quickly and reliably your patients and providers view medical records, schedule appointments, and access telehealth services. Quality of patient care depends on site performance: It’s that simple.
Data-driven decision making makes the grade
Metrics like load times, bounce rates, and session duration are all indicators of how easily students can access course materials, submit assignments, and participate in online classes. Optimization is therefore key to better student engagement and academic success — and to signaling your institutional commitment to providing a high-quality digital learning environment.
A good web experience signals a trustworthy government agency
Tax filing. Benefit applications. Events information. Rules and regulations. If critical resources like these aren’t digitally accessible to constituents because pathways aren’t clear or pages load slowly, you risk annoying them and eroding trust in government services. Top-notch performance of government portals helps constituents complete tasks efficiently — and leave less room for complaints.
