DIGITAL EXPERIENCE ANALYTICS: CONTENT & BEHAVIOR ANALYTICS
Stop sifting to find the signal
When you’re in charge of tracking how site visitors engage with your site’s content, having just data, without insights, can be overwhelming. Every page view, click, user journey, and conversion contributes to patterns that inform your strategies. Imagine making it all easier.
Score one for the whole team
When you tap a powerful tool that wrangles the data quickly to identify what content resonates most with site visitors, the insights you gather are key to a virtual feedback loop: Data tells you what works, those insights fuel content strategy, and your content performs better and better.
Benefits and key features
Measure user engagement
Our proprietary Visitor Engagement Score goes beyond measuring conversions to measure engagement. The score is easy to understand, so your content team can digest it as easily as you can.
Focus on the content that matters
Content analytics provide insights into top-performing content; from there, strategize for more blog posts, video, or product descriptions that deliver and allocate resources accordingly.
Identify conversion blockers
Complex navigation, slow pages, and confusing interfaces can make for a bumpy user journey. Uncover the pain points, fix them, then watch your abandonment rates decrease.
Most common use cases
Content strategy that supports patient education
Use content analytics to assess the performance of your patient education materials like articles, videos, and FAQs; insights on which topics get the most traffic and how your patients engage with different formats feed content strategy. Improving patient understanding of their health and adherence to treatment plans just got easier.
Remove pain points and streamline customer journeys
Behavior analytics can surface common issues in customer interaction with FAQs, support articles, and other online content. Understanding where users frequently get confused or give up entirely helps institutions to optimize their support content and processes. Customer frustration diminishes, self-service success rates improve, and the volume of support inquiries decreases.
Make sure your products shine
Content and behavior analytics can shed light on how your retail customers interact with product pages. Metrics such as time spent on pages, click-through rates on images, and engagement with product descriptions identify which elements are most effective; highlighting key features, improving image quality, and making descriptions more compelling leads to higher engagement and conversion rates.
Content and Behavior Analytics FAQs
The tool helps users understand how visitors interact with their website content, providing insights beyond basic data to inform content strategies.
The Visitor Engagement Score measures user engagement beyond just conversions, offering an easily digestible metric for content teams to understand how users are interacting with content.
Content analytics identifies top-performing content, providing insights that guide decisions on content creation and help optimize resource allocation for better results.
The tool uncovers user pain points, such as difficult navigation, slow loading pages, or confusing interfaces, enabling users to identify and resolve issues that prevent conversions.
Specific use cases mentioned include improving content strategy for patient education in healthcare, streamlining customer journeys in financial services, and enhancing product pages in retail.