MARKETING ANALYTICS PLATFORM

The marketing analytics platform to prove your impact

Go beyond simple traffic metrics and connect your marketing activities to real business outcomes. Our platform gives you a comprehensive view of website traffic and user behavior, allowing you to track campaign performance and understand content effectiveness. Prove the ROI of your marketing efforts quickly and easily.

Trusted by data-driven marketing leaders globally

Struggling to connect your marketing efforts to your bottom line?

Your team is executing campaigns across multiple channels, but when it's time to report on performance, you're stuck in a maze of disconnected spreadsheets and fragmented data. You can show traffic, but you can't confidently attribute revenue to it. This makes it impossible to justify your budget, optimize your strategy, and earn the trust of your leadership team.

Siteimprove provides the single source of truth you need to connect the dots. We move you beyond surface-level metrics, giving you a clear, unified view of the entire customer journey so you can finally demonstrate how marketing drives the business forward.

Track and analyze the customer journey

Understand how users interact with your brand across multiple touchpoints, from the first entry to conversion.

Want to track user engagement on your mobile apps, too? Get a complete picture of content and campaign effectiveness, allowing you to optimize your strategy for maximum impact.

Build custom dashboards to report on what matters

Move beyond one-size-fits-all reports by building custom dashboards tailored to your specific KPIs and business goals. Give every stakeholder, from the CMO to the campaign manager, the precise data they need in a format they can easily understand.

Need deeper insights into SEO performance? Bring in competitive and ranking data from our SEO Analytics platform.

Gain deeper insights with advanced behavior analytics

Go beyond quantitative data to understand the why behind user actions with tools like heatmaps and behavior analytics. Pinpoint areas of friction on your key pages and identify opportunities to improve the user experience and boost conversion rates. Want to reduce friction for all users? Detect and resolve accessibility issues that drive abandonment.

How Scotiabank improved their performance score by 90%

Managing 50 corporate websites and 16,000 webpages spanning 38 regions is no small feat. Within weeks, Scotiabank resolve major gaps within their digital strategy. Shared dashboards and detailed monthly reporting empowered them to optimize and improve their performance scores to above 90% in each category.

90%

improvement in performance scores

66%

time saving in dashboard setups

See full customer story

A unified platform for your entire team

Marketing leader

Confidently answer "What's the ROI?" with clear, credible reports that connect marketing spend to business outcomes and justify future investment.

Marketing manager

Get a comprehensive view of campaign performance across all channels, allowing you to optimize your strategy and allocate budget effectively.

Web analytics specialist

Move from data wrangler to strategic advisor by using a powerful, intuitive platform to uncover deep insights into user behavior and content effectiveness.

A platform that scales with you

Effortless integration into your existing workflows

Connect Siteimprove.ai to your CMS, design systems, and dev environments with no major overhaul required. Our tools are designed to slot right into the platforms your teams already use, whether you're running accessibility checks in your codebase, optimizing content in your CMS, or managing PDFs at scale. Integrate once, and improve continuously.

Built to scale with your team and your ambitions

Whether you're managing one site or hundreds, Siteimprove.ai grows with you.

Siteimprove.ai helps you scale your accessibility and SEO efforts across websites, documents, and teams. As your program matures, our intelligent automation and insights grow with you.

Enterprise-grade data security

Your trust is our priority and your data is always protected.

Siteimprove.ai is built with enterprise-level data governance, encryption, and compliance standards. You can confidently adopt our tools knowing your data, content, and customer information remain secure every step of the way.

Marketing Analytics FAQs

GA4 is a powerful tool for measuring web traffic. Our platform is a comprehensive marketing analytics solution designed to help you make strategic decisions. We provide a more complete and unsampled dataset, deeper user behavior tools like heatmaps, and critically, we integrate analytics with our other platform capabilities. This allows you to not only see that a page has low traffic but also diagnose the SEO or accessibility issues causing the problem, all in one place.

Yes. Our platform currently uses a last-click attribution model, which attributes conversions to the final interaction in the customer journey. This gives you a clear understanding of which touchpoint ultimately drove the conversion.

No, it's designed for the entire marketing team. While powerful enough for a dedicated analyst, the intuitive interface and customizable dashboards make it easy for marketers and leaders to get the data they need without specialized technical knowledge. We also provide dedicated onboarding and support to ensure your team is set up for success.

Absolutely. The platform is built for flexibility. You can easily set up and track custom goals, events, and conversions that align directly with your specific business objectives, whether that's lead form submissions, e-commerce transactions, or downloads of a key piece of content.

Ready to prove the impact of your digital marketing?

Request a demo