CROSS-CHANNEL CAMPAIGN MANAGEMENT: PAID SEARCH
An AI power boost
Paid search ad mavens, wave goodbye to wrangling complex data sets and say hello to real-time, user-friendly performance tracking, all powered by AI. Get to the right data and show ROI on your ad spend — without having to train as a data analyst.
Everything you need, minus the headache
Tap a comprehensive suite of tools that are designed to optimize paid search campaigns, streamline ad budget management, and enhance landing page performance. No more head-scratching. More actionable insights. Better ad performance. It’s just what you’ve been waiting for.
Benefits and key features
AI-powered optimization
With machine learning powering ad performance analytics, optimizing budgets and campaigns comes easier and you can reduce wasted ad spend.
Comprehensive reporting and insights
Detailed ad campaign reports with data visualization offer clear visibility into key performance metrics. Tracking performance and identifying trends has never been easier.
Automated conversion blocker identification
Automatically identify over 40 conversion blockers on landing pages, categorize them by severity, and fix them. Presto, performance improves.
Google’s Quality Score, demystified
Analyze your Quality Score on three levels: Ad Relevance, Expected CTR, and Landing Page Experience. Get a real understanding of what influences ad cost, then optimize.
Most common use cases
Allocate your budget better (and get kudos along the way)
Armed with a comprehensive set of AI-powered tools, understanding and optimizing every campaign isn’t restricted to paid search ad managers. When ad spend is allocated effectively and performance is maximized, the entire team gets a boost.
Adjust landing pages to hit the mark
You can run the best ads in the world, but if your landing pages fall short, it’s all for nothing. Identify what’s blocking conversions and make adjustments, then fine tune and experiment as you go to improve every campaign.
Make every dollar count
With multiple ads and campaigns running, it’s easy to lose track of your spend. Paid Search tools audit ad budgets automatically, highlighting where you’re wasting budget and providing recommendations for smarter, more strategic spending. They also identify non-converting keywords so you can eliminate them.
End the guessing game
Google’s Quality Score is notoriously opaque and unpredictable. Imagine being in the driver’s seat: You can better align ads with keywords, see where your landing pages fall short, and eliminate underperforming keywords. Say hello to lower CPC and better ad placements.
