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The Costs of Complexity: Unify marketing performance to enhance CX and ROI

Today’s digital marketing is shaped by AI

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AI is reshaping digital marketing. Are you ready?

AI is transforming search, performance marketing, and customer behavior at an unprecedented pace. To stay ahead, marketers must rethink their strategies.

In this exclusive webinar, Izabela Misiorny, head of solutions marketing at Siteimprove, and guest speaker Nikhil Lai, senior analyst at Forrester, break down the latest trends, challenges, and strategies shaping the future of search and marketing performance.

What you’ll learn

  • Leverage AI for search & marketing performance – Discover how AI is redefining search strategies and what it means for your marketing efforts.
  • Adapt to the evolving buyer journey – Understand how shifting consumer behaviors are reshaping full-funnel marketing.
  • Unify paid & organic search – Learn how an integrated approach boosts ROI and enhances customer experience.
  • Future-proof your strategy – Get expert insights to navigate today’s rapidly evolving digital landscape.

Why watch?

This on-demand session is packed with expert insights to help you optimize your marketing performance. Plus, you’ll gain exclusive access to "The Costs of Complexity," our latest commissioned study conducted by Forrester Consulting on behalf of Siteimprove.

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Unlock the insights you need to drive success.

Access the webinar.

Speakers

Nikhil Lai Senior Analyst at Forrester.

Nikhil Lai

Senior Analyst at Forrester

Nikhil's research focuses on the evolution of performance marketing, including retail media, SEO, paid search, TV advertising, full-funnel advertising, AI-integrated advertising, and creative adtech. He helps clients with guidance sessions, inquiries, and advisories on the current and future states of performance marketing and channel-specific best practices.

Nikhil's passion for apprehending what "performance" means — now that nearly every channel parades as "performance" and contends with data deprecation — comes from his empathy for performance marketers. He was a performance marketer at GE when the company underwent frame-breaking digital transformation and then evangelized cross-channel TV advertising and multivariate creative testing for performance marketers.

Nikhil earned a BA in the College of Social Studies and Hispanic Literature from Wesleyan University and an MSc in history, law, and government from The London School of Economics.

Izabela Misiorny Head of Solutions Marketing and Evangelism at Siteimprove.

Izabela Misiorny

Head of Solutions Marketing & Evangelism at Siteimprove

With over a decade of marketing experience, Izabela is the Head of Solutions Marketing & Evangelism at Siteimprove, shaping strategic messaging, thought leadership, and market education. Previously CMO, she led brand, demand, and product marketing, driving a company rebrand and major product launches. She also held leadership roles at Signify and Philips Lighting. Izabela holds a master’s in international economics from the Warsaw School of Economics and a CEMS master’s in international management.