Lunch & Learn
Improve student enrollment and retention with centralized marketing oversight
Higher education institutions have undergone a massive digital shift when it comes to how students (both prospective and current) interact with them. Declining enrollment rates, disjointed digital tools, and siloed teams make marketers' jobs harder than ever, particularly in the face of uncertainty about the economy and concerns about overall funding for higher education. Access to a deluge of analytics data, like search traffic and page visits, leaves many marketers grappling with consolidation and interpretation. This hampers their ability to inform comprehensive student journey maps or craft powerful marketing strategies across various touchpoints.
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In this on-demand webinar, hear from Diane Kulseth, Team Lead, Digital Marketing Consulting at Siteimprove to explore game-changing strategies that can help you gain visibility and insights into your digital presence to drive enrollment and retention.
In this session our experts will cover:
- How to optimize students’ digital journey with centralized marketing oversight
- Gain analytics insights into where the student journey is broken
- Improve SEO strategy to target specific audiences and boost organic/paid volume so you can, improve the conversion pathways and track enrollment goals/campaigns
Speakers
