How to develop your paid search strategy

Looking to drive more qualified traffic to your site through paid search? Watch our on-demand webinar!

Here's what we cover:

• What is paid search? Why does it matter?
• Why you should focus your efforts on both organic and paid search
• Understand the changing face of paid search—including how it's evolved and new trends
• How to get started developing your paid search strategy
• Learn about quality score, bidding strategies, landing page optimization, and more

About the Presenter

Matthew Margey - Search Consultant

With over ten years experience working in search, Matt is the go-to SEO and Paid Search guru for Siteimprove Canada. Matt leads search discussions with prospects and customers and is often featured in webinars, blog posts and various speaking opportunities.

Before starting at Siteimprove, Matt lived and worked in Australia as the Head of SEO at Scorch iProspect where he managed the SEO strategy for enterprise-level clients.