Mastering email messaging to turn outreach into outcomes

Watch the fifth webinar in our Check Mate series

With so many new platforms and different forms of marketing, it’s easy to place less emphasis on a tried-and-true classic: the email. Ann Handley, writer, Wall Street Journal best-selling author, and Chief Content Officer at MarketingProfs, argues that email is the best opportunity for brands to connect and engage with their audience.

In our fifth Check Mate webinar, Mastering email messaging to turn outreach into outcomes, Ann demonstrates why your writing and messaging are the key to crafting the perfect newsletter (and how to improve it). She also helps us think bigger than email by sharing fresh ways to create new content that builds relationships.

Watch our on-demand webinar to hear Siteimprove Senior Director of Field Marketing Reena Nijhar’s and Ann Handley’s insights on:

• Why you should optimize the “From Line” vs. the “Subject Line”
• Creating accessible and trustworthy content
• Ways to build a relationship between you and the recipient

This is the fifth webinar in our Check Mate series. Each session focuses on one essential marketing topic and boils it down into a checklist of its own. The series is hosted by Siteimprove experts and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist.