2024 COMPANY NEWS
Siteimprove + MarketMuse:
One platform, exponential returns
Improve SEO, close content gaps, and boost ROI
We’ve got big news! Siteimprove has entered a definitive agreement to acquire MarketMuse, the leading content strategy and intelligence platform that transforms how marketers research, plan, and create content.
Our customers will now benefit from an all-in-one solution that integrates SEO, ads, content strategy, and marketing performance analytics. It’s a single-source-of-truth combination that’s guaranteed to deliver actionable data insights, accessible user experiences, and more conversions.
"Do more with less" is a common mantra in marketing; our acquisition of MarketMuse will make the mantra not just attainable, but key to the success of entire marketing teams.
Optimized reach, reputation, revenue, and returns in an all-in-one platform that works for everyone
By fusing products to streamline the entire process, from ideation to publication, Siteimprove now ensures that content is not only well-written but optimized for user intent, as well as for traditional and AI-driven search. Add in our accessibility tools and marketers across industries can benefit from a platform with unprecedented power.
Too often, it’s a mystery why certain content performs well under some conditions, and not so well under others. Optimizing it to perform better is more a matter of guesswork than the result of strategic, data-driven insights.
MarketMuse cracked that nut, and now that we’ve acquired them, your marketing team can leverage all our tools (search, accessibility and governance, analytics, cross-campaign management) and those of MarketMuse — in one comprehensive platform.
With a single source of truth, your entire team can truly unite behind driving a top-notch brand experience that goes far beyond clicks to boost search visibility, engage users, and maximize conversions.
Why it matters
In the fast-paced world of digital marketing, the key to success lies in seamlessly integrating content creation with SEO strategies. After all, content has been and always will be the soul of every brand experience.
With this acquisition, Siteimprove and MarketMuse offer a first-of-its-kind solution that transforms how marketers research, plan, create, and optimize content, all from one environment.
Imagine the possibilities: Clear data insights powering everything from creative briefs to execution, complete with indicators of quick wins that will have a dramatic impact and detailed guidance on how to make content to fuel every stage of the funnel.
What to expect
With Siteimprove's powerful platform with MarketMuse's leading SEO content workflow merged into a single solution, get ready for:
- A unified environment: From content ideation and planning through SEO to demand generation and performance tracking, manage everything in one place. That means better returns on your martech investment.
- AI-driven insights: MarketMuse uses artificial intelligence and machine learning to analyze content and suggest topics that enhance your website’s content strategy and search engine ranking and expand your reach. You’ll be able to tap that power from right within the Siteimprove platform.
- Streamlined processes: Ensure your content is well-written, strategically optimized for search engines, and aligned with users' search intent; every function that powers top-notch content and builds and maintains your reputation will live together.
Benefits for marketers
The advantages to the pairing of Siteimprove and MarketMuse span everything from improved ideation to savings on your technology investments:
- Enhanced content creation: Leverage AI to create high-quality, discoverable content that engages and converts audiences at every stage of the funnel.
- Improved SEO performance: Seamlessly integrate SEO best practices throughout the content lifecycle, ensuring your content meets users' expectations and ranks higher on search engines.
- Increased efficiency: Reduce wasted content and streamline your marketing efforts by using a single, comprehensive solution. Boost efficiency, boost revenue.
Marketing teams need to have a seamless, intuitive process that brings out the best of digital accessibility, search and content. Siteimprove’s acquisition of MarketMuse will improve the entire content lifecycle and marketing funnel because we’re now able to align the marketing team in one platform by unifying SEO, digital accessibility, ads, content strategy, and marketing performance analytics. This is our way of helping marketers ensure that in this next chapter of information gathering, search and content efforts always work together to meaningfully engage their audiences and drive business success.
Shane Paladin
CEO at Siteimprove
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This acquisition accelerates our mission to bridge the gap between SEO and content. As a part of Siteimprove, we now have an exciting opportunity to welcome the new era of search by delivering a market first solution that ensures SEO best practices are embedded throughout the content lifecycle, not just applied after content’s published.
Jeff Coyle
Co-Founder and Chief Strategy Officer at MarketMuse
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