Search Engine Optimization

Somewhere right now, someone is asking ChatGPT how to renew a business license. The bot answers with confidence. Nobody checks if it's right. Government agencies spent years building accessible, compl...

Search Engine Optimization

Your compliance team spent six months getting the mortgage rate disclosure right. A chatbot never read it; it grabbed a number from a comparison site that hasn't been updated since last year's rate en...

Search Engine Optimization

Most ecommerce teams assume AEO is a rebranded SEO checklist: new keywords and new schema, but the same playbook. That framing is a trap. When a shopper asks an AI assistant for a product recommendati...

Search Engine Optimization

Every time someone shares a link, Open Graph quietly works in the background, pulling the title, image, and description into the preview card. It's a small but visible piece of how content gets repres...

Search Engine Optimization

Somewhere in the past year, "Let me Google it" quietly turned into "Let me ask ChatGPT." The terms B2B software buyers reach for first, such as "best [category] software," "[you] versus [competitor],"...

Brands rarely lose visibility just because their writing suddenly got worse. More often, they lose it when their domain functions as a distribution channel for third-party pages that don't reflect cle...

Technical SEO

Most enterprises never built a web quality program. They bought a CMS and assumed quality came in the box. That assumption holds right up until the platform changes. Then the rules, the checks, the th...

Search Engine Optimization

Most content problems in search come down to a simple gap: A page exists, but it does not give search engines or AI systems enough to work with. It has no clear answers, no real specificity, and no st...

Product

I'm proud to share that Siteimprove Federal Platform has achieved FedRAMP® Ready status at the Moderate impact level and is now listed on the FedRAMP Marketplace. This status follows an independent Re...

Content Strategy

Most enterprise teams publish a lot of content. The problem is that volume alone doesn't build search visibility. You can have hundreds of pages live and still lose ground to competitors who publish l...

Technical SEO

Your web transformation will not fail because you chose the wrong platform. It will fail because you replaced the system and left the governance behind. That pattern almost never gets named in the pla...

Search Engine Optimization

According to OpenAI's own numbers, more than 230 million people ask ChatGPT a health question every week. Symptoms, medications, which doctor to call, and whether insurance covers it. Your health syst...