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MANUFACTURING

Go beyond the assembly line 

Between “smart factories” that rely on automation, robotics that speed production, and ramping focus on carbon neutrality, manufacturing is having a moment. Paired with martech advances and shrinking budgets, that’s a lot to juggle. The one constant variable, though? ROI you can count on from us.

What makes us the right fit?

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Accessibility compliance

Meeting WCAG, ADA, and Section 508 standards are part and parcel to business today, but compliance can eat up tremendous amounts of time. With our platform, you can automate ticking just about every box, whether that’s color contrast or alt text tags. Expert manual testers then step in to double-check that every corner of your site is compliant.  

SEO strategy

Nothing drives manufacturing sales quite like search. Siteimprove’s advanced SEO tools make building your keyword strategy a cinch. From there, you can adjust it as you go and keep tabs on how keyword optimization fuels critical aspects of your digital marketing efforts.

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Visitor engagement

White papers. Ebooks. Webinars. Case studies. Checklists. CAD and BIM files. It's easy to get into the trap of thinking that more content drives more sales, when the truth is good content drives more sales — that’s why we focus on identifying which items drive the most conversions. We track this visitor behavior and use it to calculate your unique, ever-dynamic Visitor Engagement Score so that you can focus your efforts on what’s proven to work.

Tailored customer journeys unlock results

“Since the relaunch, we were able to quadruple traffic to our website and gain deep data-driven insights into the mechanics of content design, which will guide our digital marketing efforts moving forward.”

Jörg Lothal

Senior Manager Corporate Communications, Web Intelligence & SEM

Merck

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Feature you’ll love: Compare campaign performance

See how your marketing efforts stack up against one another across every imaginable parameter, including their overall ROI.

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Siteimprove solutions for manufacturing FAQs

Siteimprove automates the process of meeting accessibility standards like WCAG, ADA, and Section 508 through checks for things like color contrast and alt text, and this is complemented by expert manual testing.

Siteimprove provides advanced SEO tools that help manufacturing companies build and refine their keyword strategies to optimize their digital marketing efforts and improve online sales.

Siteimprove tracks visitor behavior on the website to identify which specific pieces of content are most effective at leading visitors towards conversions.

Siteimprove calculates a dynamic Visitor Engagement Score based on tracked visitor behavior. This score helps manufacturers understand what content resonates most with their audience, allowing them to focus their content strategy on proven topics and formats.

Yes, Siteimprove allows manufacturing companies to compare the performance of their various marketing campaigns across different parameters, including evaluating the overall ROI of each campaign.