HEALTHCARE

Build trust at every touchpoint

Whether your aim is ensuring that every visitor can access what they need, reassuring them of confidentiality and security, or seeking out a platform that supplies you with the actionable data you need to make smart digital marketing decisions, we’ve got you covered.

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250+ healthcare centers trust Siteimprove with their content intelligence needs.

Why healthcare organizations choose Siteimprove

Track digital patient journeys without exposing PHI

HIPAA-aligned, privacy-first analytics for online behavior. Siteimprove.ai gives you the insight you need on how patients and members engage online — without ever collecting or exposing PHI in your analytics. You can see what’s working and what’s not, while staying on the right side of HIPAA and internal compliance.

Prove marketing impact under HIPAA and privacy constraints

Attribution that stands up to compliance. Traditional attribution models crumble under HIPAA and modern privacy requirements. Siteimprove.ai helps you rebuild attribution around event-based, privacy-safe signals so you can still show which channels and campaigns drive real patient actions — without stepping over regulatory lines.

Operationalize Section 504, ADA, and Section 508 accessibility

Turn accessibility into an always-on practice. The March 2024 update to Section 504 of the Rehabilitation Act makes accessible digital experiences a civil rights expectation for hospitals and clinics — not a nice-to-have. Siteimprove.ai helps you move from one-off audits to continuous governance across all your sites, portals, and properties. Monitor and enforce compliance across Section 504, ADA, and Section 508 requirements in one place.

100% accessibility score

"For a small team, meeting the expectations of our patients and population and maintaining the health of our website is very achievable with Siteimprove."

Pamela Wilcox

Digital Manager

Northern Arizona Healthcare

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ON DEMAND WEBINAR

2025 Playbook for Healthcare Insurers

If you are a marketer responsible for growth and patient engagement for a healthcare insurer, patient engagement on your website is no doubt a top priority.

Watch the on-demand 2025 Playbook for Healthcare Insurers webinar.

Watch the on-demand webnar Learn everything you need for Title II.

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Siteimprove solutions for healthcare FAQs

Siteimprove.ai uses a privacy-first, event-based analytics model that tracks anonymized engagement behaviors — not PHI. That means you can see how patients interact with your site (clicks, scrolls, form starts, content engagement) without collecting protected health information in your analytics platform. We also sign BAAs and operate under HIPAA-aligned practices, so your legal and compliance teams have real assurance, not just a promise.

Siteimprove is built to help healthcare organizations operationalize compliance with Section 504 of the Rehabilitation Act, ADA, Section 508, and HIPAA across their public websites and digital experiences. Our platform continuously monitors accessibility against WCAG 2.1 AA, supports HIPAA-aligned, PHI-safe analytics, and provides dashboards that help you evidence compliance efforts to internal and external stakeholders.

We focus on privacy-safe behavioral signals — such as which pages patients view, how they navigate service line content, and where they abandon key tasks — rather than personally identifiable or PHI data. That gives you enough intelligence to fix friction and improve conversion while maintaining strict data protection standards.

Yes. Siteimprove centralizes quality, accessibility, SEO, and brand compliance across all your properties in one place, with prioritized remediation lists and CMS-integrated checks. That means a lean team can govern thousands of pages, reduce accessibility and compliance risk, and still protect time for strategic work.