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FINANCIAL SERVICES

An investment that makes sense 

Trust can be broken in an instant, especially in the world of finance. That’s where we come in, helping you build your digital credibility and performance with every touchpoint, and providing clarity in a cookieless world so that you can stay ahead of the curve. 

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Marketers trust Siteimprove with their content intelligence needs.

Bank of MontrealCamdenCitizens BankScotiabankValley Bank

What makes us the right fit? 

Content transparency

How can you know precisely what content drives the most conversions?

Enter our Top Paths feature, designed to show your team which items move visitors further down the funnel so they can ditch what doesn’t convert and double down on what does.

Budget owners, rejoice: Proof at last that more content doesn’t necessarily mean more ROI. 

 

Visitor engagement

Cookies might be disabled, but your customers are still going to expect a great browsing experience.

With our proprietary Visitor Engagement Score, you can track customer data, including what keeps them coming back for more, and even customize the inputs used to calculate it to get as granular as you’d like. 

SEO strategy

Imagine having clear marching orders for everyone on your team who works on SEO — one that customizes workflow so you can plot how different tactics like keyword monitoring, search engine analytics, content optimization, and competitor analysis get you where you want to go.

Sounds great, right? That’s what our Activity Plans feature delivers. 

Paid ads made simple

If you’re daunted by the expertise needed to wade through ads data to surface actionable insights, we’ve got the answer: a tool that tells your team exactly how to divvy up their spend to deliver the greatest ROI in real time. 

Accessibility compliance

Not sure if your financial services platform ticks all the boxes with WCAG, ADA, and Section 508?

We’ve built our platform to make regulatory compliance a breeze, so you not only remain on the right side of existing regulations across markets, but also stay ahead of emerging regulations that could impact your digital operations and performance in the future. 

Building an accessible foundation for better overall site health

"Before bringing on Siteimprove, I always had anxiety about the website. With the Quality Assurance tool, I’m now able to say with confidence that everything is up-to-date, nothing is broken, and everything is secure, which has been super helpful in gauging our success."

Michael Pellegrino

Website Content Administrator at

Valley Bank

Read the case study

Feature you’ll love: Pinpoint campaign underperformance

Not only do we tell you how your campaigns rank against each other, but we’ll even tell you how much of your spend is unjustified on a per-campaign basis so you can balance your budget for maximum ROI.

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Ready to create a winning experience?

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Siteimprove solutions for financial services FAQs

Siteimprove helps financial institutions build digital credibility and improve performance across all customer touchpoints, providing clarity on customer behavior in a challenging digital landscape.

Siteimprove's Top Paths feature identifies which content effectively drives conversions, allowing financial services teams to focus on high-performing content and demonstrate ROI.

The Visitor Engagement Score tracks customer data to understand what keeps visitors engaged. It allows for customization to gain granular insights into customer behavior, even with cookie restrictions.

Siteimprove offers SEO tools like Activity Plans, which provide customized workflows for keyword monitoring, search engine analytics, content optimization, and competitor analysis, tailored for the financial sector.

Siteimprove's platform is designed to ensure compliance with regulations relevant to financial services, such as WCAG, ADA, and Section 508, helping institutions meet current and emerging digital accessibility requirements.