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The ROI of web accessibility

Web accessibility means more than just compliance

For many businesses, creating accessible digital experiences can seem daunting, but small changes like adding alt tags and improving color contrast can have a big impact. As minor as these tweaks seem, they contribute to better user experiences, which in turn drive long-term benefits.

Our guide on the ROI of web accessibility offers:

  • Specific examples of how minor adjustments — like alt text and keyboard navigation — can improve user engagement and site performance
  • Real-world insights on how accessible design positively impacts user behavior
  • Why investing in accessibility today helps protect your business from legal risks

A sneak peek:

  • Performance improvement: Learn how accessibility improvements boost site usability and engagement for all users, not just those with disabilities.
  • Legal compliance: Get an overview of global accessibility laws and an understanding of how staying compliant protects your business from lawsuits.
  • Consumer appeal: Discover how accessible design appeals to values-based consumers, increasing brand loyalty and market share.

With real data on the purchasing power of people with disabilities and actionable steps for compliance, this guide is your key to driving both impact and revenue.

The ROI of web accessibility