A Forrester Consulting Thought Leadership Paper

If you’re a marketer and you struggle with multiple platforms that don’t play well together, you’re not alone: Sixty-two percent of marketers say that their tech stack is too complex.

That complexity winds up negatively affecting two of your most pressing mandates: improving ROI and improving the customer experience.

This Forrester Consulting paper, commissioned by Siteimprove, drills into the specifics of this challenge and offers insights into how better integration can break down silos and drive better outcomes.

Why this study matters

It surfaces data that can inform strategic decision making, including:

• 59% of marketers report a lack of critical marketing performance technologies.
• 63% of marketers recognize the importance of integrating paid and earned media for optimal results.
• 68% of decision-makers view full-funnel marketing as essential for achieving marketing success.

What you’ll learn

• Unifying marketing performance: Why integrating paid and earned media boosts CX and ROI.
• Key strategies for success: Practical recommendations for breaking down silos, such as expanding SEO solutions.
• Investment insights: The importance of investing in performance technologies to stay competitive.

Download the full study

Gain actionable insights on overcoming marketing complexity. Download the full Forrester paper now.

Download now

Insights on tap

Explore the findings of this Forrester study and learn how to apply the insights in a live, interactive format.

Watch on-demand webinar