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The Costs of Complexity

Unify marketing performance to enhance CX and ROI

Apr

03

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The Costs of Complexity: Unify marketing performance to enhance CX and ROI

Today’s digital marketing is shaped by AI

AI is revolutionizing search, performance marketing, and customer behavior. Are you primed to stay ahead of the game?

Join Izabela Misiorny, head of solutions marketing and evangelism at Siteimprove, and guest speaker Nikhil Lai, senior analyst at Forrester, for an exclusive live webinar exploring the latest trends, challenges, and strategies that are shaping the future of search.

Gain actionable insights to:

  • Leverage AI for search & marketing performance – Discover how AI is redefining search strategies and what it means for your marketing efforts in 2025.
  • Adapt to the evolving buyer journey – Understand how non-linear consumer behaviors are reshaping full-funnel marketing.
  • Unify paid & organic search – Learn why an integrated approach drives better ROI and enhances customer experience.
  • Future-proof your strategy – Get expert guidance on how to navigate the rapidly evolving digital landscape.

Why attend:

This is your chance to hear directly from industry experts as they break down critical strategies and exclusive insights to help you refine your marketing approach.

Whether you're a digital marketing leader, SEO expert, or content strategist, this session will equip you with the knowledge to drive success in 2025.

Reserve your spot

Don’t miss out — secure your place today!

Speakers

Nikhil Lai Senior Analyst at Forrester.

Nikhil Lai

Senior Analyst at Forrester

Nikhil's research focuses on the evolution of performance marketing, including retail media, SEO, paid search, TV advertising, full-funnel advertising, AI-integrated advertising, and creative adtech. He helps clients with guidance sessions, inquiries, and advisories on the current and future states of performance marketing and channel-specific best practices.

Nikhil's passion for apprehending what "performance" means — now that nearly every channel parades as "performance" and contends with data deprecation — comes from his empathy for performance marketers. He was a performance marketer at GE when the company underwent frame-breaking digital transformation and then evangelized cross-channel TV advertising and multivariate creative testing for performance marketers.

Nikhil earned a BA in the College of Social Studies and Hispanic Literature from Wesleyan University and an MSc in history, law, and government from The London School of Economics.

Izabela Misiorny Head of Solutions Marketing and Evangelism at Siteimprove.

Izabela Misiorny

Head of Solutions Marketing & Evangelism at Siteimprove

With over a decade of marketing experience, Izabela is the Head of Solutions Marketing & Evangelism at Siteimprove, shaping strategic messaging, thought leadership, and market education. Previously CMO, she led brand, demand, and product marketing, driving a company rebrand and major product launches. She also held leadership roles at Signify and Philips Lighting. Izabela holds a master’s in international economics from the Warsaw School of Economics and a CEMS master’s in international management.