Courses Included in this Track
Click to expand any course title below to see an overview of the course’s topics, objectives, and average completion time.
Accessibility Fundamentals for the Web
1 hour
Overview This course provides a high-level overview of general accessibility principles as well as guidelines, the disabilities that accessibility benefits, legal implications, and assistive technologies.
Course Objectives
- Define accessibility and its importance
- Navigate the legal landscape and your role
- Recognize assistive technologies
- Understand accessibility guidelines used around the world
Course Sections and Topics:
- Understand Accessibility
- Guidelines and Legal Considerations
- Starting Your Accessibility Program
Analytics Fundamentals for the Web
1 hour
OverviewGet a high-level overview of general web analytics principles and measurement, including key terms, the importance of web analytics, and how to use web analytics effectively.
Course Objectives
- Define key web analytics terms
- Understand the importance of web analytics
- Understand how to effectively start using web analytics
Course Sections and Topics:
- Key Terms in Analytics
- Importance of Analytics
- Analytics Processes
1 hour
Overview Marketing activities used to improve organic search performance are related to ensuring search engines can crawl, index, and interpret your content, but they also have everything to do with meeting searchers’ needs with quality content and a great user experience. This course introduces key goals and activities necessary to be effective at SEO as you compete to improve your organic presence.
Course Objectives
- Learn more about SEO including the goals of SEO and key activities for optimizing your website for search
- Understand the difference between goals and activities related to content and technical SEO when it comes to optimizing your website for search
- Gain basic knowledge to take the first step toward an optimized website for search
Course Sections and Topics:
- SEO Background
- Content Optimization
- Technical SEO
Not a current Siteimprove customer, but want to try out our e-learning courses?
This option gives you free access to check out our Web Fundamentals course track! Learn what matters most when it comes to web accessibility, analytics, and SEO. If our courses match your team’s needs, click "Get Access" below.
For people who aren't Siteimprove Intelligence Platform customers OR
For people who are customers and need to add more user seats to their Siteimprove subscription.
Get access to the Web Fundamentals: Accessibility, Analytics, and SEO track for a full year, allowing flexibility in your team’s schedule. Schedule training as it suits you, and include the courses in onboarding programs.
Set up a team structure with reporting and basic admin features for your training coordinators. Pricing is based on the number of user seats needed.
Included with your Siteimprove subscription.
Access to the Web Fundamentals: Accessibility, Analytics, and SEO track for up to 20 of your users.
Team structure, reporting, and basic admin features included from the start!
