Web Fundamentals: Accessibility, Analytics, and SEO

Creating and maintaining a website requires a wide variety of skills. This learning path is ideal for anyone who wants to learn basic, foundational knowledge about web accessibility, web analytics, and Search Engine Optimization (SEO).

Courses Included in this Learning Path

Click to expand any course title below to see an overview of the course’s topics, objectives, and average completion time.

Accessibility Fundamentals for the Web

1 hour

Overview

This course provides a high-level overview of general accessibility principles as well as guidelines, the disabilities that accessibility benefits, legal implications, and assistive technologies.

Course Objectives

Define accessibility and its importance
Navigate the legal landscape and your role
Recognize assistive technologies
Understand accessibility guidelines used around the world

Course Sections and Topics:

Understand Accessibility
Guidelines and Legal Considerations
Starting Your Accessibility Program

Analytics Fundamentals for the Web

1 hour

Overview

Get a high-level overview of general web analytics principles and measurement, including key terms, the importance of web analytics, and how to use web analytics effectively.

Course Objectives

Define key web analytics terms
Understand the importance of web analytics
Understand how to effectively start using web analytics

Course Sections and Topics:

Key Terms in Analytics
Importance of Analytics
Analytics Processes

SEO Fundamentals

1 hour

Overview

Marketing activities used to improve organic search performance are related to ensuring search engines can crawl, index, and interpret your content, but they also have everything to do with meeting searchers’ needs with quality content and a great user experience. This course introduces key goals and activities necessary to be effective at SEO as you compete to improve your organic presence.

Course Objectives

Learn more about SEO including the goals of SEO and key activities for optimizing your website for search
Understand the difference between goals and activities related to content and technical SEO when it comes to optimizing your website for search
Gain basic knowledge to take the first step toward an optimized website for search

Course Sections and Topics:

SEO Background
Content Optimization
Technical SEO

Fundamentals of Alt Text New release!

30 minutes

Overview

The most common question we hear is “What do I need to put in alt text for this image?” This is an easy skill to learn, and one that everyone online should know how to do.

Course Objectives

How to add alt text to different platforms and websites
How to identify the type of alt text you need to write
How to write excellent alt text

Course Sections and Topics:

What is alt text?
How to add alt text
What to include in alt text
Examples and practice

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The course 'Accessibility Fundamentals for the Web' in this learning path counts toward IAAP Continuing Accessibility Education Credits (CAECs).

What our customers say

The addition of Siteimprove Academy has enabled us to conduct end-user training that before would have to take place in group settings without the ability to self-pace.

Cecil Helton

I really appreciate how the courses use videos to increase awareness of the types of accessibility issues people face. The courses educate on the history of making websites accessible and easily made the case for our need to step up and create web design that can be accessed by everyone who uses our product or service. I especially liked the design and final assessment.

Web Fundamentals: Accessibility, Analytics, and SEO

Courses Included in this Learning Path

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What our customers say

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