Web Fundamentals: Accessibility, Analytics, and SEO

1 hour

Overview

This course addresses creating accessible instructional materials for online classrooms, including common content issues, readability, and universal design for learning principles to maximize accessibility to accommodate all students. See how text formatting, images, links, tables, and multimedia can impact learning resources.

Course Objectives

• Understand what instructors are responsible for with regards to virtual classroom resource accessibility
• Demonstrate how to write and format learning content accessibly
• Understand how to factor in accessibility when adding images, color, and multimedia to online learning materials 

Course Sections and Topics:

1. Virtual Classroom Accessibility Basics
2. Write and Format Content for Online Learning
3. Virtual Classroom Images and Color
4. Multimedia to Supplement Learning

1 hour

Overview

This course provides a high-level overview of general accessibility principles as well as guidelines, the disabilities that accessibility benefits, legal implications, and assistive technologies.

Course Objectives

• Define accessibility and its importance
• Navigate the legal landscape and your role
• Recognize assistive technologies
• Understand accessibility guidelines used around the world

Course Sections and Topics:

1. Understand Accessibility
2. Guidelines and Legal Considerations
3. Starting Your Accessibility Program

1 hour

Overview

Get a high-level overview of general web analytics principles and measurement, including key terms, the importance of web analytics, and how to use web analytics effectively.

Course Objectives

• Define key web analytics terms
• Understand the importance of web analytics
• Understand how to effectively start using web analytics

Course Sections and Topics:

1. Key Terms in Analytics
2. Importance of Analytics
3. Analytics Processes

1 hour

Overview

Marketing activities used to improve organic search performance are related to ensuring search engines can crawl, index, and interpret your content, but they also have everything to do with meeting searchers’ needs with quality content and a great user experience. This course introduces key goals and activities necessary to be effective at SEO as you compete to improve your organic presence.

Course Objectives

• Learn more about SEO including the goals of SEO and key activities for optimizing your website for search
• Understand the difference between goals and activities related to content and technical SEO when it comes to optimizing your website for search
• Gain basic knowledge to take the first step toward an optimized website for search

Course Sections and Topics:

1. SEO Background
2. Content Optimization
3. Technical SEO