Courses Included in this Learning Path
Click to expand any course title below to see an overview of the course’s topics, objectives, and average completion time.
30 minutes
Overview
The Siteimprove Intelligence Platform is a powerful tool and can be leveraged to help your organization realize all your website goals. This course teaches where to find high-level web analytics information about how your activities are going and the real-time impact of activities that have brought visitors to your site.
Course Objectives
- Learn the importance of web analytics
- Understand common web analytics terms
- Use Siteimprove Live Analytics to meet your organization’s goals
30 minutes
Overview
Learn how Key Metrics help you determine whether or not you’re on track to meet your website performance goals.
Course Objectives
- Define your Key Metrics
- Measure progress with KPIs
- Use Key Metric Categories
30 minutes
Overview
It’s a crucial part of your website strategy to understand your site visitors and how they use your website.
Course Objectives
- Use the Visitors section of Siteimprove Analytics to get insight into their user characteristics
- Use the Content section of Siteimprove Analytics to see data on website usage, including most popular pages, least popular pages, page load time, and navigation depth
Entries & Exits and Traffic Sources
30 minutes
Overview
How people enter your site and how they leave your site helps guide you in your website activities. Gain insights into this data and more with this course.
Course Objectives
- Learn how people enter your site and how they leave your site
- Understand why uncovering the Traffic Source important
30 minutes
Overview
Avoid messy spreadsheets and underreporting by staying on top of digital campaign plans and performance.
Course Objectives
- Create campaigns
- Manage campaigns
- Analyze current and former campaigns
Internal Searches and Behavior
30 minutes
Overview
Are you ready to dig deep into the data? This course teaches you how to parse out data to get insights into the ways visitors use your website.
Course Objectives
- Evaluate searches done on your site
- Use User Journeys, Behavior Tracking, Behavior Maps, and Funnels to track behavior analytics
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