Courses Included in this Learning Path

Click to expand any course title below to see an overview of the course’s topics, objectives, and average completion time.

30 minutes

Overview

The Siteimprove Intelligence Platform is a powerful tool and can be leveraged to help your organization realize all your website goals. This course teaches where to find high-level web analytics information about how your activities are going and the real-time impact of activities that have brought visitors to your site. 

Course Objectives

  • Learn the importance of web analytics  
  • Understand common web analytics terms 
  • Use Siteimprove Live Analytics to meet your organization’s goals

30 minutes

Overview

Learn how Key Metrics help you determine whether or not you’re on track to meet your website performance goals 

Course Objectives

  • Define your Key Metrics 
  • Measure progress with KPIs  
  • Use Key Metric Categories  

30 minutes

Overview

It’s a crucial part of your website strategy to understand your site visitors and how they use your website.

Course Objectives

  • Use the Visitors section of Siteimprove Analytics to get insight into their user characteristics 
  • Use the Content section of Siteimprove Analytics to see data on website usage, including most popular pages, least popular pages, page load time, and navigation depth

30 minutes

Overview

How people enter your site and how they leave your site helps guide you in your website activities. Gain insights into this data and more with this course. 

Course Objectives

  • Learn how people enter your site and how they leave your site 
  • Understand why uncovering the Traffic Source important 

30 minutes

Overview

Avoid messy spreadsheets and underreporting by staying on top of digital campaign plans and performance. 

Course Objectives

  • Create campaigns 
  • Manage campaigns  
  • Analyze current and former campaigns 

30 minutes

Overview

Are you ready to dig deep into the data? This course teaches you how to parse out data to get insights into the ways visitors use your website. 

Course Objectives

  • Evaluate searches done on your site 
  • Use User Journeys, Behavior Tracking, Behavior Maps, and Funnels to track behavior analytics 

30 minutes

Overview

Sometimes user interactions don’t trigger a new page to load, but it’s still important to capture some of those actions (pressing play on a video, engaging with a navigation bar, interacting with a chat feature). 

Course Objectives

  • Choose the correct category and action for each event 
  • Add optional labels to events you’re tracking 
  • Evaluate all the pages with events you’ve set up in Siteimprove Analytics 

30 minutes

Overview

The best way to learn about user experience on your site is from the users themselves. Learn how to use on-page surveys to directly learn about navigation challenges, gather ideas for improvement, and enhance visitor experiences. 

Course Objectives

  • Get user experience data
  • Adjust Siteimprove Analytics settings to fit your organization’s needs

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