Using Siteimprove Analytics

Navigate Siteimprove Analytics data and track your efforts with powerful insights into site visitor behavior so you can make data-driven decisions to consistently deliver business results across teams.

Courses Included in this Learning Path

Click to expand any course title below to see an overview of the course’s topics, objectives, and average completion time.

Overview and Live Analytics

30 minutes

Overview

The Siteimprove Intelligence Platform is a powerful tool and can be leveraged to help your organization realize all your website goals. This course teaches where to find high-level web analytics information about how your activities are going and the real-time impact of activities that have brought visitors to your site.

Course Objectives

Learn the importance of web analytics
Understand common web analytics terms
Use Siteimprove Live Analytics to meet your organization’s goals

Key Metrics

30 minutes

Overview

Learn how Key Metrics help you determine whether or not you’re on track to meet your website performance goals.

Course Objectives

Define your Key Metrics
Measure progress with KPIs
Use Key Metric Categories

Visitors and Content

30 minutes

Overview

It’s a crucial part of your website strategy to understand your site visitors and how they use your website.

Course Objectives

Use the Visitors section of Siteimprove Analytics to get insight into their user characteristics
Use the Content section of Siteimprove Analytics to see data on website usage, including most popular pages, least popular pages, page load time, and navigation depth

Entries & Exits and Traffic Sources

30 minutes

Overview

How people enter your site and how they leave your site helps guide you in your website activities. Gain insights into this data and more with this course.

Course Objectives

Learn how people enter your site and how they leave your site
Understand why uncovering the Traffic Source important

Campaigns

30 minutes

Overview

Avoid messy spreadsheets and underreporting by staying on top of digital campaign plans and performance.

Course Objectives

Create campaigns
Manage campaigns
Analyze current and former campaigns

Internal Searches and Behavior

30 minutes

Overview

Are you ready to dig deep into the data? This course teaches you how to parse out data to get insights into the ways visitors use your website.

Course Objectives

Evaluate searches done on your site
Use User Journeys, Behavior Tracking, Behavior Maps, and Funnels to track behavior analytics

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What our customers say

The addition of Siteimprove Academy has enabled us to conduct end-user training that before would have to take place in group settings without the ability to self-pace.

Cecil Helton

I really appreciate how the courses use videos to increase awareness of the types of accessibility issues people face. The courses educate on the history of making websites accessible and easily made the case for our need to step up and create web design that can be accessed by everyone who uses our product or service. I especially liked the design and final assessment.

Using Siteimprove Analytics

Courses Included in this Learning Path

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What our customers say

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