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Modules Included in this Course

Click to expand any module title below, to see an overview of the its topics, objectives and average completion time.

1 hour

Overview
Good governance can make sure what you put online represents the values of your organization—and helps to meet its business goals. Learn about the basics that make up the Digital Governance Framework and how to identify where your organization rests on the Digital Governance Maturity curve.

Course Objectives

  • What a digital governance is and why it’s important
  • How and why organizations fall into technology chaos
  • Where your organization is on the digital governance maturity curve
  • How to define the scope of digital for your organization

1 hour

Overview
Organizations often spend a lot of time and money making their online presence bigger but very little time organizing and taking care of the team that supports it. The goal of a digital governance framework to make clear certain roles and responsibilities within your digital team, and in this module you will learn who those team members are.

Course Objectives

  • How to identify all the members of your digital team
  • The roles and responsibilities of the core digital team
  • The roles and responsibilities of a distributed digital team
  • How to interact with vendors

45 Minutes

Overview
In this module you’ll learn about what a digital strategy is, and how you can make sure that the right people in your organization are around the table when that strategy is being defined.

Course Objectives

  • The definition of digital strategy
  • Who needs to contribute to an organization’s digital strategy

45 minutes

Overview
Knowing what digital policies are and being clear about who is responsible for writing them is a crucial component of digital governance. In this module you will learn everything that goes into creating organizational policies.

Course Objectives

  • Learn more about SEO including the goals of SEO and key activities for optimizing your website for search
  • The role of the policy author and policy steward
  • Best practices for assigning policy-related accountability

1 hour

Overview
Digital Standards are about creating with intent. In this module you will learn how clear accountability for digital standards stewardship and authoring will silence many debates and calm the waters so the digital team can do their job effectively.

Course Objectives

  • What digital standards do and how they are put into place
  • What a standards steward is responsible for
  • What standards authors are responsible for
  • How organizations should decide who provides input and who makes decisions about standards

1 hour

Overview
There are often many pre-existing factors that influence which aspects of an organization ought to be accountable and responsible for making decisions about what’s happening online. There are 5 things that can impact the choices you make about how you govern digital that you’ll explore in this module.

Course Objectives

  • How corporate governance dynamics will impact your digital governance
  • How market-specific and geography-specific regulatory constraints will impact your framework design
  • How trends in global web governance impact digital governance
  • How an organization’s culture influences its digital governance framework
  • How the nature of your digital presence will drive the design of your digital governance framework

1 hour

Overview
Even if you already have a sense of who on your digital team ought to have the authority to make decisions related to digital strategy, policy, and standards, it’s still important to go through the design effort with a larger team. This module describes a process you can use to collaboratively develop a digital governance framework in your organization.

Course Objectives

  • Identifying a sponsor and an advocate
  • Populating the design team
  • Starting the design effort
  • Implementing the framework

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