Digital Industry Snapshot: Website Quality Trends in the Australian Finance Industry

Australian finance market needs to lift online performance

The finance industry knows better than most that a strong digital presence is everything. It’s critical to ensure your entire website performance, so content like; credit card offers, home loan research and market comparisons can be easily found.

In this report, 50 of Australia's largest finance companies were assessed using Siteimprove’s Digital Certainty Index™ (DCI), a 100-point quality scale. Results explored using the DCI™ framework, reveal that industry websites are barely performing adequately.

Only 18% reached the recommended score for Content Quality
Nearly 64% rank below average in User Experience, which has a direct bearing on consumer trust
On average 41% of website content is not accessible to people with disabilities

Download the report to explore the rest of our key findings.

About Digital Industry Snapshots

Siteimprove maps the digital performance of peer groups across various industries using the Digital Certainty Index. With more than 200 individual checkpoints, the Siteimprove DCI scoring model tests a website’s performance across Quality Assurance, SEO, and Accessibility.

By developing these scoring standards and publishing detailed performance reports, we help companies raise the bar of website quality around the world.

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Topic:	4983
Industry:	4995
Country:	Australia
Date:	April 2018