Digital Industry Snapshot: UK Finance Industry Website Quality Trends
UK finance market needs to lift online performance
The finance industry knows better than most that a strong digital presence is everything. It’s critical to ensure your entire website performance, so content like credit card offers, home loan research, and market comparisons can be easily found.
In this report, 30 of the UK's largest finance companies were assessed using Siteimprove’s Digital Certainty Index™ (DCI), a 100-point quality scale. Results using the DCI™ framework reveal that industry websites are barely performing adequately.
- Only 16% reached the recommended score for Content Quality
- Nearly 30% rank below average in User Experience, which has a direct bearing on consumer trust
- All analysed companies have a poor Accessibility score or below, meaning website content is not accessible to people with disabilities
Download the report to explore the rest of our key findings.
