Digital Industry Snapshot: Seizing SEO Opportunities in Finnish Retail
Many retailers still allow major gaps in their SEO strategy
With retail companies now competing on a domestic, continental, and international level, strong search engine optimization is a reliable and cost-effective way to stand out in the online crowd.
This report details Siteimprove’s SEO findings drawn from an assessment of 70 Finnish retailers according to our Digital Certainty Index™, a 100-point quality scale. Results reveal Finland’s Retail industry has much work to do if companies hope to compete in the highly competitive Scandinavian and European Retail markets.
- 40% of Finnish consumers regularly do online research before making a purchase
- None of the companies reached the recommended SEO score
- 91% of the companies in Finnish retail scored poorly in Web Accessibility
Download the report to explore the rest of our key findings.