Digital Industry Snapshot: European Pharma falls behind in adapting to SEO and new search behavior

Pharmaceutical companies rank lowest on SEO performance

For better or worse, people now rely on online searches for everything from self-diagnosis to medication research to second opinions. Pharma companies have to capture that search traffic and reclaim visitors.

In this report, 45 of Europe's largest pharma companies were assessed using Siteimprove’s Digital Certainty Index™ (DCI), a 100-point quality scale. Results reveal that they received the lowest marks of any industry explored using the DCI™ framework

Only 4% reached the recommended score for mobile optimization
53% rank below average in user experience, which has a direct bearing on SEO performance
41% scored poorly in Web Accessibility, an important requirement for the aging population

Download the report to explore the rest of our key findings.

About Digital Industry Snapshots

Siteimprove maps the digital performance of peer groups across various industries using the Digital Certainty Index. With more than 200 individual checkpoints, the Siteimprove DCI scoring model tests a website’s performance across Quality Assurance, SEO, and Accessibility.

By developing these scoring standards and publishing detailed performance reports, we help companies raise the bar of website quality around the world.

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Topic:	4984
Industry:	4996
Date:	April 2018