Readability Auditing

Siteimprove Quality Assurance

Highlight readability barriers that prevent users from easily understanding your brand messaging.

In-tool screenshot showing a list of websites and their individual readability levels, total  words, polysyllabic words, long sentences and page views.

Concise and easy-to-read content is king!

Information overload is changing our reading habits. Did you know that users on an average visit only read 28% of your content? When skimming for information, it is essential that content is easy to read and understand. Based on insights into the vocabulary, number of characters and complexity of your sentences, start improving the readability of your content. Avoid making your users work unnecessarily to engage with your brand.

Illustration of the 7 readability tests and a graph indicating the different readability levels.

Align content readability to your target audience

Readability tests assess the reading level of your website copy. Different readability scales and algorithms lend themselves to different audiences. Select from seven globally recognized readability tests to benchmark against.

In-tool screenshot illustrating that tool allows to add accepted words either on a specific page or across all pages.

Customise audits with approved words and page exclusions

Remove industry and branding terminology that cannot be changed from audit results and exclude specific pages that you do not want to track.

Which readability tests can you choose from?

  • Automated Readability Index
  • Coleman-Liau
  • Flesch-Kincaid Grade Level
  • Flesch-Kincaid Reading Ease
  • Gunning Fog
  • LIX
  • SMOG

Readability tests scores are calculated using different algorithms based on word and sentence length.

For in-depth explanations of readability tests and best practices, read more here:

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