Stand out
Stand out from the competition
Each year, prospective students choose from thousands of higher-ed opportunities. Staying competitive means ensuring your website shows up at the top of search results.
Whether it’s resolving issues that hurt your search engine visibility, monitoring keywords, analyzing competitors, optimizing content, or proving ROI, Siteimprove SEO merges all relevant insights in one place.
Stay compliant
Ensure accessibility and compliance
Lack of digital accessibility can damage your university’s brand and reputation, alienate people with disabilities, hinder potential student applications, and frustrate current students.
With Siteimprove Accessibility, you can prioritize accessibility issues based on responsibility, conformance level, and severity, so you can efficiently remove accessibility barriers that affect your student experience.
Track and analyze
Track and analyze
To truly engage current and prospective students, your university must reach them digitally. But it can be overwhelming to start analyzing and tracking your work. How do you know which efforts are meaningful? And how do you measure it?
Using Siteimprove Analytics, you can see what content students are actually looking at, searching for, and using. See how long it takes students to complete a desired action on their journey, which pages or materials engage students more effectively, and where you might have engagement gaps.
Enhance content quality
Enhance content quality
Quality matters, especially when it comes to higher education web content. You need to provide a smooth digital student experience and ensure students feel confident in their choice.
Use Siteimprove Quality Assurance to check if your site has common content issues, such as inconsistent branding, inappropriate tone , broken links , spelling or grammatical errors, or inconsistent or outdated information.