The ROI of SEO: Build a business case for SEO (featuring Forrester)

Apr 14 — Online


SEO can be intimidatingly complex. A lot of planning and resources go into the initial groundwork, and once your SEO strategy is set up, results don’t immediately translate into organic revenue. To justify continued investment in your SEO initiatives toward decision makers and stakeholders, you will have to build a strong case demonstrating the business value of SEO. 

Join Matthew Margey, search consultant at Siteimprove, and guest speaker Collin Colburn, senior analyst at Forrester.

In this webinar, we will: 

  • discuss the challenges of proving the business value achieved through SEO
  • outline how you can measure the value of SEO
  • show ways you can communicate the business impact of SEO toward decision makers 
  • discuss how an-all-inclusive software solution can support digital marketers in achieving results with SEO 
  • also have the time for your most pressing questions – our experts will be happy to share actionable advice.