We use cookies to make sure the website can function, to measure traffic and to support the marketing of our services. By using the website, you agree to our use of cookies. Please read our privacy policy for further information about our use of cookies.

Skip to main content
Siteimprove logo

Small Marketing Teams

All the marketing tools your small team needs to execute on your digital marketing strategy

Growing Marketing Teams

A product suite that will unify and empower your entire marketing organization

Safeguard Brand Reputation

Accessibility icon

Accessibility

Provide an accessible brand experience for everyone

Quality Assurance icon

Quality Assurance

Create error-free, trustworthy content

Data Privacy icon

Data Privacy

Protect personal data on your website.

 

See all products

Drive Awareness & Conversions

SEO

Rise above the ranks once and for all.

Ads New

Optimize your paid marketing efforts

Analytics

Prove your website's impact and ROI.

Performance New

Deliver a faster website experience

 

See all digital marketing products

Platform Highlights

Digital Certainty Index™

Website performance at a glance

Policy

Ensure consistency with custom rulesets

Siteimprove Integrations

Platform insights anywhere you need them

CMS Plugins

Bring Siteimprove insights straight to your CMS

 

See all platform features

What is Accessibility?

Every visitor deserves the same experience. Here's why and how.

Blog

Expert insights into analytics, SEO, GDPR, and more.

Events

We're out and about. Come meet us!

Digital Industry Snapshots

See how your peers perform on the Digital Certainty Index™.

Content Library

Your hub for e-books, checklists, and other Siteimprove content.

Press & News

Keep up to date with the latest news and announcements.

Siteimprove Academy

Dive into e-learning courses on accessibility, SEO, and more.

Siteimprove Toolkit

Get started with free tools to check accessibility, SEO, and more.

Customers Support

Partners start page

Partnerships are an essential part of our strategy and the way we work.

Find a Partner

Browse to find a Siteimprove partner in your local market.

Partner with us

Partner with Siteimprove to grow your business and provide added value to your customers.

Partner Login

Already a partner? Access your account.

  • Schedule a demo
  • Request a quote
  • Contact us
Siteimprove logo
  • Schedule a demo
  • Request a quote
  • Contact us

Search

Sign in
  • Home
  • Company
  • Press & News
  • Annual Report 2017: Siteimprove Reports 52% Growth As It Expands Global Footprint

Annual Report 2017: Siteimprove Reports 52% Growth As It Expands Global Footprint

Siteimprove May 30, 2018

Annual Reports Expansion & Growth

Copenhagen, Denmark – May 30, 2018 – Today, Siteimprove announced its 2017 full year financial results, marking yet another year of solid progress for the company. The year was a success, in terms of both financial performance and significant progress made in expanding and improving the functionality of the Siteimprove Intelligence Platform.

For the sixth consecutive year, Siteimprove achieved strong growth in 2017, increasing its annual revenue by 52% to USD 45 million. This was driven by continued strong demand in established key markets such as the US and the Nordics. Newer Siteimprove subsidiaries in countries such as France, Italy, Spain, and the Netherlands, however, also contributed particularly well in moving the company forward.

In 2017, the global reach of the company’s core product grew by an impressive 31% to nearly 6,500 customers with a total of more than 135,000 users. This was driven by strong interest from both private and public organizations, whose core operations increasingly depend on maintaining an effective digital presence. Moreover, continued focus on digital accessibility, including stricter legislation in this field, also influenced Siteimprove positively.

Commenting on the 2017 result, Chief Executive Officer Morten Ebbesen says, “2017 marked yet another record-breaking year, and the growth we are seeing is possible thanks to a combination of passionate employees and satisfied customers. In 2017, the number of employees grew by 23% to 467. Meanwhile, our customer satisfaction, which is best demonstrated by our Net Promoter Score, showed a score of 56. This places us among the best tech companies in our industry and also explains why we have a customer retention that currently lies above 91%.”

In 2017, Siteimprove noted a net loss of USD 6.8 million, which is fully in line with management expectations considering the investments made in laying the foundation for additional growth. This includes significant cross-departmental investments, increased spending on marketing and core product development. Furthermore, we have also invested substantially in building a stronger presence in local markets around the world.

Financial Highlights

  • In 2017, net revenue increased by 52% to USD 45 million (2016: USD 28 million)
  • The total number of customers grew by 31% in 2017 to nearly 6,500 customers. More than 135,000 users worldwide now use Siteimprove
  • In 2017, a net loss of USD 6.8 million was noted in line with management expectations considering an overall high investment level to prepare Siteimprove for more growth
  • Cash flow from operating activities amounted to USD 6.3 million (2016: USD 1.6 million)
  • By December 31, 2017, Siteimprove employed 467 employees globally, representing an increase of 23% compared to year-end 2016

Download Siteimprove’s 2017 Annual Report here.

About Siteimprove

Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day. With a worldwide customer base of more than 7,000 customers, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto, and Vienna. For more information, visit siteimprove.com.

Related news

Siteimprove Announces U.S. Relocation

Jan 14, 2014

Siteimprove Announces Expansion Into Japan

Sep 29, 2017

Siteimprove Becomes A Premier Level Partner in the Adobe Exchange Program

Nov 13, 2019

Annual report 2016: Siteimprove reports 50% growth as it expands global footprint

May 11, 2017

Annual Report 2018: Siteimprove Grows at 36%, Launches SEO Module, Expands to New Markets

May 30, 2019

Siteimprove Releases Eighth Corporate Social Responsibility Report

Jun 21, 2019

Start Tackling Your Website Challenges

Schedule a demo of Siteimprove to start analyzing, optimizing, and protecting your website from one platform.

Schedule a demo

My Siteimprove

  • Sign In
  • My Dashboard
  • My Profile

Company

  • About Us
  • Contact
  • Press & News
  • Meet the Team
  • CSR

Support

  • Getting Started
  • Guides & FAQs
  • Community
  • System Status
  • For Developers

Careers

We're hiring like crazy. Join us!

Help Center

Questions? We've got answers.

Siteimprove is proudly part of:

Siteimprove on Facebook Siteimprove on Twitter Siteimprove on LinkedIn Siteimprove on Instagram Siteimprove on Xing

© 2019 Siteimprove — Privacy VPAT Legal Accessibility Statement

Global (English)