Siteimprove Leadership Team
Shane Paladin, Chief Executive Officer
As CEO of Siteimprove, Shane is passionate about empowering brands to create digital experiences that not only perform, but matter. He drives the company’s vision, strategy, and leadership, drawing from 20+ years of experience in enterprise software spanning the United States, Europe, and Asia. Shane has held various executive roles at both VC-backed and public companies, most recently with SAP as President of Services, a $4B global business. Additionally, he is a board member at Board International and spends time coaching entrepreneurs in the tech startup community. Shane started his career in the United States Army and completed his master's at the University of Oxford.
Know more about Shane PaladinElliott DeLoach, Chief Financial Officer
Elliott is a financial leader and board advisor with over 20 years of experience in investment, M&A, finance, and corporate development. He has worked in investment banking and private equity with companies across a wide range of industries. Today, he oversees Siteimprove’s finance, legal, commercial operations, and IT functions in the company’s next phase of growth. Elliott earned a bachelor’s degree in chemistry, cum laude, from Amherst College and MBA from Harvard Business School.
Know more about Elliott DeLoachDon Matejko, Chief Revenue Officer
As Siteimprove’s CRO, Don leverages over 25 years of experience in building and leading high-performance revenue organizations such as SAP and Adobe. Don is passionate about developing and executing go-to-market strategies that strengthen customer relationships and penetrate new revenue streams. In his current position, he leads Siteimprove’s global sales, partner, and customer success teams to drive growth and scale for the business. Prior to joining Siteimprove, he held positions as CRO in four other tech companies, as well as EVP Global Sales and Field Operations at SAP and SVP, Digital Marketing Enterprise Sales for the Americas at Adobe. Don also supports early-stage companies and social impact initiatives in the digital space as an active investor, advisor, board member, and limited partner.
Know more about Don MatejkoIzabela Misiorny, Chief Marketing Officer
With over a decade of experience in marketing, Izabela is a CMO with a passion for growing value-driven brands and empowering marketers with tools that help them do more with less. In her current role, she is responsible for driving brand awareness, product positioning, and demand for our state-of-the-art solutions worldwide. Prior to becoming CMO, she was Siteimprove’s SVP, Product Marketing; she also led product marketing teams at Signify and Phillips Lighting. Iza earned her master's in international economics from Warsaw School of Economics and a CEMS master's in international management.
Know more about Izabela MisiornyArjang Parsa, Chief Product and Technology Officer
Arjang is the Chief Product & Technology Officer of Siteimprove. An executive technical leader with deep expertise in enterprise customer strategy, he has spent the last decade developing and executing such plans at HPE, Microsoft, and most recently AWS. During his time at AWS, he led the customer solutions architects and go-to-market plans for 35+ services, driving a revenue increase from $0.3B to $1.5B within 36 months. As Siteimprove’s CPTO, Arjang is building a unified vision for how our product and technology departments approach product development, ensuring technological feasibility aligns with market needs and business goals. Prior to entering the enterprise tech space, he was a software engineer before earning his MBA in Manchester, and then founder of a tech consultancy in Canada that served clients including American Express, Microsoft Canada, CBIC (Canada Imperial Bank of Commerce).
Know more about Arjang ParsaBritt Provost, Chief Human Resources Officer
Britt is a people and talent executive with over 20 years of experience in the global and growth tech space. As CHRO of Siteimprove, she ensures that the company delivers progressive career experiences and programs for the community through the daily efforts of her team of HR professionals. Her previous roles include Chief Human Resources Officer at Accolade, Promethean, and Apptio, as well as extensive experience as a strategic advisor with senior executives, boards of directors, and compensation committees. Britt earned her bachelor’s in art history from the University of Washington and her MBA from the University of Colorado.
Know more about Britt ProvostMads Sørensen, General Counsel
Mads Sørensen is the General Counsel of Siteimprove, overseeing Siteimprove’s global legal organization including contracts, compliance matters, corporate governance, risk management, vendor management and M&A support. Prior to Siteimprove, Mads was an Attorney at Plesner working with EU and Danish competition law matters as part of the EU and competition law team. Mads earned a Bachelor of Laws and Master of Laws from the University of Copenhagen.
Know more about Mads SørensenAli Shaffer, Chief of Staff
As Chief of Staff at Siteimprove, Ali is passionate about the intersection of communications, strategy and operations. She is responsible for maximizing company efficiency and productivity, consistently delivering process and program improvements, managing strategic corporate initiatives and goals, running internal communications, and providing executive oversight on run of business operations. Ali has more than a decade of experience working with B2B companies in global roles spanning journalism, communication, marketing, and engineering, product, and business operations. Prior to Siteimprove, Ali was Chief of Staff at Apptio, an IBM company. Ali earned her degree in journalism and communications at Pacific Lutheran University.
Know more about Ali Shaffer