Inarguably, 2020 has proven to be quite a ride for us all. Maybe you felt it flew by, maybe you felt it dragged on forever. While most of us shifted to remote working for long periods and realized that sometimes we just need to roll with the punches, we’ve been busy creating content to keep your spirits up and productivity high amidst the challenges of social distancing and living through lockdowns that radically changed the standard work day.

In case some of our content slipped past your radar in 2020, we’ve cherry-picked the most popular pieces for you to catch up.

1. eBook: How marketers can create a smooth customer experience in 2020

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The idea is simple. If your customers love what you do, they´ll become your biggest promoters. With customer expectations toward your brand hitting all-time highs, you need to deliver a consistent experience across information, products, and services.

Shifting your marketing efforts from merely selling products to focusing on your customers and improving how they experience your services is the first step. This approach is called customer experience marketing.

In our eBook How Marketers Can Create a Smooth Customer Experience in 2020 we share actionable insights and hands-on tips on how you can build personalized experiences for your customers that offer true value.

2. Forrester report: Improve your SEO with a top platform

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Did you know that SEO leads have a 14.6% close rate compared to the 1.8% closing rate that traditional outbound marketing achieves? If you let those numbers sink in for a moment, it goes without saying that expanding your SEO efforts will be a real game-changer for your business.

When done correctly, taking advantage of an enterprise SEO platform can help you reap all the benefits and get the most from your organic search initiatives. But where and how should you start?

Recently, leading research company Forrester published a complimentary SEO platforms report that illustrates how using an SEO platform can bolster your SEO and help you elevate your business. If you’re pondering over whether you should go with an SEO platform and which one is best suited for your needs, this report is for you.


We’re proud to share that Forrester named Siteimprove SEO a strong performer in SEO platforms.

3. Blog: Web accessibility for all with the next generation of Siteimprove Accessibility

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Digital inclusion ensures that all your website visitors, including people living with visual, motor, auditory, speech, or cognitive disabilities, can access and enjoy the content on your website. Were you aware that close to 90% of online customers who have a poor website experience will leave that website and never return? On this count, creating inclusive digital experiences is imperative if you want to increase customer retention, safeguard your brand, and reach new digital audiences.

As one of the world’s leading web accessibility tools in the industry, Siteimprove has recently announced the next generation of Siteimprove Accessibility. In our blog post, we give a roundup of the benefits of the upcoming module, which has been upgraded to help you create an inclusive digital presence for all while adhering to international Web Content Accessibility Guidelines (WCAG) across all conformance levels.

4. Threat report: How are different industries battling cybercrime?

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With COVID-19 the world has moved online. As we’ve quickly learned to use remote systems, networks, and mobile services to carry out our day-to-day business, the surge in unfamiliar digital technology use has given fraudsters new opportunities to take advantage of the increased security vulnerabilities arising from remote working.

Web security has rapidly emerged as a key competitive differentiator in today’s marketplace. And in the context of today’s environment, it’s business-critical. Without protecting your website adequately, your business not only risks data theft and disruption, but it will also have to deal with legal implications as well as reputational damage and customer backlash. All of which could hurt your business fundamentally.

This original report reveals how your industry is performing in terms of web security, how it compares to the rest, and what other industries are doing to protect themselves against cybercrime.

5. Blog: Getting ready for the Google page experience update

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How visitors experience your website matters. Factors such as speed, performance, responsiveness, user-friendly navigation, interactivity, and security will decide whether your website and ultimately, your business is a success. Most organizations are now coming to realize that customer experience needs to be the beating heart of their marketing strategy.

To measure how usable your website is and how visitors perceive the experience of interacting with it, Google has announced an update to their core search algorithm coming in May 2021, which will take expected user experience into account for assigning search rankings.

In our blog post, we shed light on what you can expect from Google´s new Core Web Vitals. We also discuss in more detail why page experience matters, which metrics are used to measure it, how it impacts search ranking, and why a holistic SEO strategy is more than page experience alone.

Get more content in 2021

2020 might be a thing of the past, so we’re now warming up to deliver fresh insights and actionable strategies to help you achieve your digital goals in the year ahead. In the meantime, how about exploring Siteimprove’s other webinars, blogs, eBooks, and resources on SEO, data privacy, web security, web accessibility, analytics, ads, and performance that will help you turn 2021 into your most successful business year yet?