Marketing Analytics

79% of customers expect consistent interactions across departments, yet 55% say it generally feels like they’re dealing with separate departments rather than one company, according to Salesforce. As c...

Web Accessibility

At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face situations, learning how to be more inclusive should never stop. Being curious abou...

Technical SEO

A good website speed means a page passes all three of Google’s Core Web Vitals for real visitors: Largest Contentful Paint (LCP) within 2.5 seconds, Interaction to Next Paint (INP) within 200 millisec...

Technical SEO

A slow website costs you twice. Visitors leave before the page finishes loading, and the ones who stay find it harder to do what they came to do. If you want to make your website faster, the useful qu...

Search Engine Marketing

Most advice on how to improve Quality Score treats your Google Ads Quality Score as a number to push up. Google treats it differently. The 1–10 score in your account is a diagnostic: it tells you whic...

Search Engine Optimization

An SEO content template is a fill-in structure that puts every element a ranking article needs into one document: the target query, search intent, title tag, meta description, heading outline, sources...

Search Engine Optimization

Video search engine optimization is the practice of making video content findable, indexable, and worth clicking wherever people search for it. That covers three places at once: Google’s search result...

Search Engine Marketing

 If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...

Content Governance

Your marketing team wants deeper personalization. Your legal team is accountable for every piece of customer data that personalization runs on. Most organizations treat that as a tug of war. It isn’t ...

California state agencies face two website accessibility obligations in 2027, and they come due about two months apart. Under the federal ADA Title II rule, state government web content must conform t...

Marketing Analytics

Tracking Key Performance Indicators (KPIs) and key metrics will help your team measure what truly matters on your website. If you don’t measure these metrics, you won’t really know if your website is ...

Web Accessibility

It probably comes as no surprise that color, branding, and visual elements can be quite challenging when it comes to website accessibility. It doesn’t mean it’s impossible to have a beautiful, colorfu...