


Define
Connect metrics to your goals and business results
While visits and page views are nice to report on, they don’t necessarily prove that your website supports your organization’s goals. Define the Key Metrics that matter most for your goals and easily keep track of how your marketing Campaigns are performing against your targets.
Discover
Understand visitors to create an optimal user experience
View your website through your visitors’ eyes, using visualized data in Behavior Maps to see how they navigate each page. Track User Journeys to create logical paths to the most important destinations on your site. With Funnels, you can learn where you’re losing visitors and why, so you can work towards more intuitive user journeys that drive conversions.
Analyze
Get real-time visitor insights and feedback
With real-time analysis and visualization in Live Analytics, you can see visitor behavior as it happens to catch emerging trends and explore user journeys. On-page surveys in Feedback enables you to directly ask users about their experience and gather ideas for improvement.


