Web accessibility, SEO & content strategy insights

Resource articles

Showing 1–12 of 435 articles

• Web Accessibility

  European Accessibility Act (EAA): What applies since June 28, 2025

  The European Accessibility Act (EAA) is Directive (EU) 2019/882. It sets common accessibility requirements for a defined list of products and services, and it has applied since June 28, 2025, to cover...

  Oct 28

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• Marketing Analytics

  Customer journey visibility that uses cookieless tracking

  How enterprise teams keep attribution and journey insight without third-party cookies.

  Oct 28

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• Web Accessibility

  WCAG compliance: What it means and which parts marketing teams own

  WCAG compliance means your digital content conforms to the version and level of the Web Content Accessibility Guidelines that a law, contract or internal policy points to, most often WCAG 2.1 or 2.2 L...

  Oct 27

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• Product

  Fix the content where it lives: What's new in the Siteimprove.ai Fall '26 Release

  Accessibility teams know how this goes. The scan finishes and the issues list is long. Then the real work starts: finding who owns the page, filing the ticket, waiting for the fix, and checking that i...

  Oct 21

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• Marketing Analytics

  Why analytics tools show different numbers for the same site

  Two analytics platforms tracking the same site will almost never report the same number of visits, sessions or pageviews. So, do traffic metrics vary between different analytics providers? Yes, routin...

  Oct 20

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• Content Governance

  How to identify and fix content ROT

  ROT (content that is Redundant, Obsolete, or Trivial) isn’t just digital clutter — it can ruin user experience and erode trust in your government agency.

  Oct 20

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• Web Accessibility

  Government website requirements: The complete checklist for federal, state and local sites

  What a government website has to meet depends on who runs it. A federal agency answers to Section 508, the 21st Century IDEA and the Office of Management and Budget (OMB) guidance that implements it. ...

  Oct 19

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• Web Accessibility

  What is 21st Century IDEA? Requirements and compliance for federal websites

  The 21st Century Integrated Digital Experience Act (21st Century IDEA, or the IDEA Act) sets the baseline every public-facing federal website and digital service is expected to meet: accessible, consi...

  Oct 19

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• Technical SEO

  Diagnosing a troubled migration: How to build the visibility layer you should have had from the start

  You fix a failed website migration by diagnosing before you fix. And you diagnose measurement first, because every other signal you're about to act on reads from it. That sounds slow when traffic is d...

  Oct 19

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• Marketing Analytics

  How to measure the effectiveness of marketing campaigns

  To measure marketing campaign effectiveness, decide which business outcome the campaign should move before it launches, track the few metrics that connect campaign activity to that outcome, and judge ...

  Oct 16

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• Web Accessibility

  Healthcare website accessibility: What the law requires and how to keep up

  If your hospital receives federal financial assistance from the Department of Health and Human Services (HHS), WCAG 2.1 Level AA is now the written standard for your website, patient portal, and mobil...

  Oct 15

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• Web Accessibility

  Section 504 digital accessibility in healthcare and patient portals

  See how Section 504, WCAG, and assistive technologies converge to make portals, telehealth, and EHR experiences accessible for every patient.

  Oct 14

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