Why does web security matter?

Protecting your website has always been important, but since the onset of the coronavirus pandemic web security has become business-critical. Security experts have witnessed an 800% surge in cybersecurity attacks, targeting everything from small businesses and local governments, to high-profile attacks on Honda, Canon, and Twitter. Combined with a severe shortage of qualified cybersecurity professionals and growing web security concerns from consumers, it’s never been more essential to safeguard your website against malicious attacks.

The business benefits of good web security

Web security is the process of keeping your website safe and secure. It’s quickly emerging as a key competitive differentiator in today’s marketplace (learn more in our blog about the business benefits of good website security here). In fact, 73% of leading organizations now view strong cybersecurity as a key contributor to business success. Organizations of all shapes and sizes are beginning to understand that if they don’t adequately protect their websites, they risk consequences from regulators and backlash from security-minded consumers.

Consumer expectations around web security are rapidly changing. Today, many perceive it as a non-negotiable part of dealing with an organization. In fact, a PWC study found that 85% of consumers won’t do business with a company if they have concerns about its security practices. The expectation is that businesses must proactively manage cybersecurity and privacy risks – or jeopardize their trust.

It’s not just large organizations who are at risk. A 2019 Ponemon Institute study found that 66% of small and midsized businesses experienced a cyberattack in the last year alone. ​And with the average cost of a data breach hitting $3.86 million and taking 280 days to contain, no organization – whatever their size or industry – can afford to ignore web security.

It’s no understatement to say the stakes are high when it comes to web security. The consequences of a security breach aren’t just limited to the immediate financial cost; they also include loss of brand equity, legal action, damaged reputations, adverse shareholder impact, search engine blacklisting, stolen intellectual property, increased customer turnover, and lowered productivity.

“Cybercrime is the greatest threat to every company in the world.” Ginni Rometty, Executive Chairman, IBM.

A secure website is key to earning customer trust, securing your intellectual property, and safeguarding your brand. It must be at the forefront of your digital strategy and not just an afterthought.  

So, are you confident that your customers are getting a secure website experience?

Take control of your web security with Siteimprove Web Security

While cybersecurity is a large and sometimes complicated field, making sure that your website and web applications – and thus your customer data – are secure is a good place to start. Fortunately, protecting your website, brand, and visitors is about to get much easier with the launch of Siteimprove Web Security.

Web Security combines Siteimprove insights and findings with data from our trusted third-party partners. We then use that information to provide a thorough analysis of potential weaknesses and vulnerabilities on your domain in a way that’s easy to manage, understand, and share with those who can fix them.

What makes Siteimprove Web Security different? Most existing cybersecurity solutions on the market tend to be highly technical and require expert knowledge to understand, use, and implement. Siteimprove Web Security is different. It was built with non-specialists in mind to democratize the process of web security. We believe that everyone in your web team should be able to understand web security and do their part to protect your website. After all, web security doesn’t operate in a silo, it’s a critically important aspect of providing a great website user experience.

How does Siteimprove Web Security work?

Exploiting website vulnerabilities is a common first step for cybercriminals. That’s why a strong first line of defense involves proactively identifying, categorizing, and managing your website weaknesses. Siteimprove Web Security simplifies this process by helping you understand and control your website’s security with regular, automated vulnerability audits. Here’s how it works.

  1. Enter the top-level domain (TLD) that you want to test for vulnerabilities. We’ll do the rest.
  2. Your cyberhealth check is conducted, then translated into a single, easy-to-understand score, presented on our signature intuitive user interface.
  3. Armed with a list of detected issues and actionable fixes (prioritized by severity), your team can collaborate on shoring up your site’s security.
  4. Because cybersecurity isn’t a one-and-done event, Siteimprove Web Security will update your scan results once a week, ensuring you’re always on top of your site’s security.

What vulnerabilities does Siteimprove Web Security identify?

To help you keep track of which parts of your website have potential security vulnerabilities, each issue is grouped into one of three categories:  

  • Web Application: keep visitors safe while they use your site.
  • Network: track down suspicious activity present on your network.
  • Server: protect your systems, configurations, and plugins from data-stealing cybercriminals.

From there, each issue is assigned a clear security severity rating: high, medium, low, or very low.

Learn more about how Siteimprove Web Security categorizes security vulnerabilities in our Help Center.

Web Security highlights

Provide a safe and protected web experience with Web Security’s key features:

  • Get an instant view of your website’s security standing.
  • Prevent potential attacks with regular, automated security monitoring.
  • Categorize threats according to their domain location: Network, Server, or App.
  • See a detailed explanation of each security issue, how to fix it, the number of occurrences detected, and when it was first detected.
  • Act with confidence using prioritized fix-first recommendations and severity ratings.
  • Delegate tasks and collaborate across teams and departments to ensure cyberhealth.

Let’s go through the security benefits you can unlock with the upcoming release of Siteimprove Web Security.

Understand your web security at a glance

The growing volume and sophistication of cyber threats means there’s never been a greater need for highly-skilled employees who can secure domains against attacks. Unfortunately, 82% of employers report a shortage of cybersecurity skills in the workplace, with nearly three quarters of them saying this skills gap is directly causing damage to their organization. Without the necessary resources and skills to combat cybercriminals, they are quickly becoming overwhelmed. 

Siteimprove Web Security is designed to plug that skills gap. It empowers web managers to hunt down website vulnerabilities and protect their systems by themselves. Additionally, our data-driven insights help you to allocate stretched resources efficiently by highlighting the most pressing issues.

Siteimprove Web Security Overview

How? Make web security understandable to your organization’s non-security professionals​ with the following features:

  • Overall Score: translate your cyberhealth into a universally understandable single score – on a 1-100 scale – to get a quick overview of how you’re doing security-wise.
  • Score Details: use the tool’s insights to pinpoint which parts of your domain pose the biggest risk to your site’s security – Web Applications, Server, or Network.
  • Resolved Issues: keep track of fixed issues and maintain your progress towards an even securer site.

Focus your efforts where they’re most needed

There’s no time for guesswork when it comes to securing your website against looming threats. That’s why Siteimprove Web Security provides a prioritized list of issues, sorted by severity level and accompanied by fix-first recommendations.

Siteimprove Web Security Detected Issues feature

How? Take decision action on the most pressing security issues with the following features:

  • Fix-First Recommendations: get a clear recommendation on which critical issues should be resolved first within each category.
  • Severity Rating: locate business-critical issues by checking the severity ratings (on a scale of 1-4) that are assigned to each vulnerability.
  • Suggested Fixes: learn how to resolve any issue with actionable suggested fixes.

Cybercriminals never rest, so neither does Web Security. Email Alerts notify you of any concerning changes to your security score, meaning you don’t even need to log-in to the tool to know about urgent cyberthreats against your business.

Ensure security is a joint effort

Communication between departments and teams is crucial for any cybersecurity initiative to be successful, with 55% of organizations saying collaboration is a top factor in strengthening their cybersecurity defenses. As some security issues require technical resources to address, Siteimprove Web Security makes sharing information and collaborating across teams easy. It breaks down complex security jargon to quickly get to the heart of what needs to be done, where, and by who.

Siteimprove Web Security Issue Details feature

How? Ensure there are no holes in your security process with the following stakeholder-uniting features:

  • Detected Issues: share a full list of your site’s security issues with your security and IT teams.
  • Issue Categories: locate where each issue exists so you can delegate responsibility to the correct team.
  • Issue Details: non-security professionals can drill down into any issue to see a detailed description and actionable recommendations for fixing it, meaning security teams can focus on more complex vulnerabilities.

Reassure visitors of your commitment to web security

Up-to-date website certificates, such as your SSL Certificate, are one of the most effective methods of establishing trust with your visitors. Forgetting to renew them is a sure-fire way to open your business up to malicious attacks, unanticipated site downtime, and blacklisting by search engines. On top of that, a massive 85% of online consumers actively avoid unsecured websites.

As a website manager you simply cannot afford to let your website certificates expire. Yet, according to a Ponemon Institute study on the impact of unsecured digital identities, 71% of organizations don’t actually know how many certificates their site has and 55% have experienced four or more certificate outages in the past two years alone! The best way to avoid expired certificates is with an automated certificate management solution.

Siteimprove Web Security Website Certificates feature

How? Use Web Security’s Website Certificates feature to see a full overview of all your expired and soon-to-expire website security certificates – and their providers – so you can easily keep track of when and where a renewal is due.

Track and share your security progress

Web security is not a one-and-done activity, so it can be hard to keep track of all your efforts over time. We’ve made it easier to reflect and report back on the progress you’ve made towards a more secure website with the Historic Overview feature.

  • Historic Overview details your score development, making it easy to track fixed security issues, ensure continued progress towards a safer website, and share results with key stakeholders across your organization.
  • Combine Historic Overview data with the change to your Overall Score for a clear indication of how much your website security has improved over time.

Ready to start improving your web security?

Investing in defense technologies like Siteimprove Web Security helps you stay informed, in control, and protected from cybercrime. Book a 1-1 meeting with our website security experts today to find out how we can help you understand and manage your website security.