Siteimprove customers have access to Siteimprove Academy, which includes online courses on topics like web accessibility, analytics, SEO, and more. We’re excited to announce a new course, authored by Lisa Welchman, a digital governance thought leader, author, and speaker.

The course is called ‘Managing Chaos: Digital Governance by Design’, and teaches you the basics of digital governance.

Over the next few days, we’ll release a two-part teaser of the new course, so you can learn more about how to recognize the signs of digital chaos in your organization, and the steps you can take towards providing a better customer experience through good digital governance.

Digital is a fast moving and ever-changing space that provides organizations with new opportunities and challenges. It has become a top communication and transaction channel that is leveraged throughout your entire organization.

That means that your digital team is often split across business units, departments, and geographical locations. The work of digital in an organization can be fast and disorganized. Digital governance provides an accountability framework for an organization’s digital team. Good governance can make sure what you put online represents the values of your organization and helps to meet business goals.

Governing through digital chaos

Without a clear strategy, policy, or standards, there is nothing to hold together an organization’s digital presence to reach its goals in an orchestrated, strategic manner. With a combination of too much unchecked growth and bad digital governance, organizations can fall into digital chaos.

Over the last 20 years, organizations’ use of digital has grown unchecked. Many businesses do not have a clear picture of their entire digital portfolio and digital team. They may not know how much is being spent on digital development—that means websites, advertising, mobile apps, social media moderation, data management, privacy and security. They often aren’t sure who manages what digital assets. This means that organizations can’t effectively manage or measure digital performance and effectiveness. That is dangerous for organizations and their customers.

Here are a few indicators your organization is in digital chaos:

  • There is competition for “ownership” and who has control over what gets put online. Maybe your marketing team is arguing with IT about who is allowed to make technology decisions for tools like web content management systems. Or, maybe business units are arguing with corporate, wondering why they aren’t allowed to have their own unique online identity.
  • Your organization might be putting customer privacy and safety at risk by not correctly managing customer data—or worse, your organization doesn’t know how it’s using customer information at all.
  • Your organization’s website isn’t providing the best customer experience for its visitors. There could be R.O.T.—that is, redundant, outdated, or trivial content. Or maybe your users must log in multiple times to a range of back end systems to complete a single task. Maybe social media has a completely disparate voice.

So, how do you get out of that situation and into good digital governance?

Whether you work at a big dotcom, in the public sector, or at a large enterprise, making sure your organization is intentional about how it operates online is a must. You can put principles and practices into place that maximize the good things that happen online and minimize the bad—and it all starts with digital governance.

Digital governance is an accountability framework for an organization’s online presence that clarifies:

  • The scope of digital
  • Who defines the digital strategy
  • Who defines digital policy
  • Who defines the digital standards
  • Who is on their digital team and they assets they manage

What are the advantages of a digital governance framework?

A successful digital governance framework lets everyone in the organization know who gets to make decisions about every aspect of digital.

This distinction minimizes unnecessary and unproductive debates and infighting about things like the graphical user interface, which technologies will be used, or how the organization will define digital success.

Having a clear approach to digital governance also helps ensure that what you do online is within the bounds of the law and within your organization’s best interests. It also guarantees that your digital strategy is firmly integrated with the overall business strategy.

How can my organization become digitally mature?

Whatever your circumstances and challenges, our Siteimprove Academy eLearning course, Managing Chaos: Digital Governance by Design, is designed to help your organization get a grip on its digital development dynamics.

Sign up to the course to learn:

  • What the scope of digital is in your organization
  • Who should be in the room when you define your digital strategy
  • Which experts should be establishing policies and standards
  • Who should be on your digital team and what they are supposed to be doing

To learn more about the eLearning course, see our resources page below. 

Learn more

Stay tuned for Part 2 of the teaser series: Your Digital Team.