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Email security best practices
An employee of Fischer Advanced Composite Components AG (FACC) thought he was following orders when he sent $47 million to a special account. An email from the CEO gave him clear instructions to fund ...
By Dennis Hammer
Apr 24, 2025
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How to enhance organizational efficiency with email policy best practices
Every marketing team has experienced the heart-stopping moment when you realize an email campaign contains a mistake, after it's already landed in thousands of inboxes. Unlike website content, you can...
By Saphia Lanier
Apr 23, 2025
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Mastering email data retention for marketing leaders: A step-by-step guide to brand consistency and compliance with integrated tools
Your marketing database holds customer data from five different countries. Each has its own data protection laws. Each requires different retention periods. Each carries steep penalties for violations...
By Saphia Lanier
Apr 23, 2025
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Accessibility
How to bolster government website compliance with ADA Title II accessibility standardsIf your government website has error messages, your concerns should be twofold: user frustration and violation of civil rights. The Department of Justice's recent ADA Title II guidance sets clear stan...
By Saphia Lanier
Apr 10, 2025
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Email compliance made easy: A marketer’s guide to stress-free campaigns
Your email content is polished and ready. After three rounds of revisions (and a thorough email marketing audit from the creative team) you're about to send it to your email list of 50,000 subscribers...
By Saphia Lanier
Apr 09, 2025
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Brand Consistency
Visual consistency powers successful brandsYour website's visual elements tell customers who you are before they read a single word. But what happens when your brand colors shift between pages, your logo appears in different sizes, and your ty...
By Saphia Lanier
Apr 08, 2025
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Brand Consistency
How to build a unified brand voiceYour marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear brand voice, the answer is likely ...
By Saphia Lanier
Apr 03, 2025
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SEO
Where SEO and web accessibility meetIf you make your website more accessible to people with disabilities, Google will reward you with 12 percent more traffic. Seriously. A combined study by Semrush, AccessibilityChecker.org, and BuiltWi...
By Dennis Hammer
Apr 02, 2025
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Brand Consistency
How to maintain brand consistency and loyaltyBrands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...
By Matthew Savner
Mar 27, 2025
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Brand Consistency
8 strategies to leverage the power of brand consistency“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021. Seriously. As the first in a series of tweets t...
By Dennis Hammer
Mar 21, 2025