Search Engine Optimization

Download video transcript. Did you know that according to Salesforce, 76% of consumers expect a business to understand their needs and expectations? In this video, Layla Hussain, Partner Account ...

Search Engine Marketing

About 27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many ...

Search Engine Optimization

The pandemic has shaken up the world in ways we couldn’t have possibly imagined just a short while ago.  Since the COVID-19 outbreak, there’s been an incredible disruption forcing businesses to inn...

Web Accessibility

Do you have unanswered questions about web accessibility and how your public sector organization can prepare for the EU Web Accessibility Directive deadline? In this post, we answer the most frequentl...

Web Accessibility

There are 135 million people in the EU who have a disability, and that number will only grow as the population ages. To address the rights of those people as outlined by the UN Convention of Rights...

Search Engine Optimization

For any business, a positive digital user experience is indisputably the most effective, sustainable way to drive customer engagement – and profit. How visitors experience your website critically infl...

Search Engine Marketing

 If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...

Product

We’re thrilled to announce that we’ve grown our platform! We recently released two new products: Siteimprove Ads and Siteimprove Performance, which are part of our Digital Marketing Solution. Sitei...

Technical SEO

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Go...

Marketing Analytics

There’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all ...

Product

The future of reporting for enterprise is here. The current marketing technology (MarTech) landscape is crowded and complex, especially at the enterprise-level where high data volume is unmanageable w...

Content Optimization

If there’s something content and communication teams are notoriously running short on, it’s time. Tedious, manual tasks frequently take away valuable resources from content planning and creation, shif...