What is Paid Search Marketing? Part 1: Here’s what you need to know if you’re brand new to SEM

If you’re new to paid search marketing (also known as search engine marketing or SEM), it can be overwhelming to know wh…

Jun 20, 2019 — Kyra Kuik / SEO

A Day in the Life of Someone Who is Blind

At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face sit…

May 09, 2019 — Siteimprove / Employee Testimonials Web Accessibility

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How to Streamline Your Multi-Channel Marketing Optimization Strategy

Nov 06, 2019 — Georgia James / Web Governance

3 Data-Driven Ways to Deliver a Consistent Customer Experience

Nov 01, 2019 — Georgia James / Web Governance

How to Use Available Data to Supplement Customer Journey Mapping

Oct 24, 2019 — Kyra Kuik / Website Management

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How Marketers Can Create a Smooth Customer Experience in 2020: Part 1

Oct 21, 2019 — Kyra Kuik / Website Management

Hot air balloon with a #2

How Marketers Can Create a Smooth Customer Experience in 2020: Part 2

Oct 21, 2019 — Kyra Kuik / Website Management

How to Write Google Ads Copy that Gets More Clicks

Sep 12, 2019 — Kyra Kuik / Ads

Six Mobile Marketing Strategies You Should Try

Sep 06, 2019 — Kyra Kuik / Digital Certainty

Image of a man looking at two different ad formats with a question mark

Display Ads vs. Search Ads

Aug 20, 2019 — Kyra Kuik / Ads

Ads and Performance product icons on top of rising tower

Introducing Siteimprove Ads and Siteimprove Performance

Aug 15, 2019 — Kyra Kuik / Ads Performance Press

image of a phone with a loading sign with one thumbs up icon and one thumbs down icon

Advanced Ways of Enhancing Page Speed

Aug 14, 2019 — Viktor Petersson / Performance