What is Paid Search Marketing? Part 1: Here’s what you need to know if you’re brand new to SEM

If you’re new to paid search marketing (also known as search engine marketing or SEM), it can be overwhelming to know wh…

Jun 20, 2019 — Kyra Kuik / SEO

A Day in the Life of Someone Who is Blind

At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face sit…

May 09, 2019 — Siteimprove / Employee Testimonials Web Accessibility

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Featured Snippets: How to Get to Google’s “Position Zero”

Dec 10, 2019 — Georgia James / SEO

What is a Good Website Speed?

Dec 09, 2019 — Viktor Petersson / Performance

How to Create Personalized Content for Every Step in The Customer Journey

Nov 20, 2019 — Kyra Kuik / Digital Certainty

How Can You Win Customer Trust and Be More Competitive?

Nov 14, 2019 — Kyra Kuik / Data Privacy

How to Streamline Your Multi-Channel Marketing Optimization Strategy

Nov 06, 2019 — Georgia James / Web Governance

3 Data-Driven Ways to Deliver a Consistent Customer Experience

Nov 01, 2019 — Georgia James / Web Governance

How to Use Available Data to Supplement Customer Journey Mapping

Oct 24, 2019 — Kyra Kuik / Website Management

Hot air balloon with a #1 on it

How Marketers Can Create a Smooth Customer Experience in 2020: Part 1

Oct 21, 2019 — Kyra Kuik / Website Management

Hot air balloon with a #2

How Marketers Can Create a Smooth Customer Experience in 2020: Part 2

Oct 21, 2019 — Kyra Kuik / Website Management

How to Write Google Ads Copy that Gets More Clicks

Sep 12, 2019 — Kyra Kuik / Ads