Ensure consistency and compliance on your website

Meeting branding, style, legal or regulatory requirements can be difficult on a website that’s constantly growing and changing. Siteimprove Policy makes it easy by running regular checks on your site’s adherence to pre-set policies, meaning you never miss a violation of a rule or standard.

Customize your checks

Configure policies for your content, document, and media using rules tailored to your organization’s needs.

You could make a policy that:

  • Finds all images on your product site that are older than a certain timeframe to make sure your product images are up to date.
  • Finds every instance of a former employee’s name to check whether it’s been removed from the site.
  • Looks for a specific HTML tag on your website to remove old code that doesn’t meet best practice.
Screenshot of the Siteimprove platform showing the section where policies can be created.
Screenshot of the Siteimprove platform showing the policy that identifies long meta-tag descriptions

Better with other Siteimprove modules

Policy is integrated with QA, Accessibility, SEO and Analytics, so you can harness insights from different modules within a single policy check.

Combine QA and SEO metrics to create policies on, for example, pages with long meta-tags and a low click-through rate in Google. Change the meta-tags, re-run the policy, and see if the click-through rate improves. The more modules you have, the more dynamic the policies.

How it works

Get started with ready-to-use policies

The Policy Library contains pre-configured policies designed to help you enforce common content, SEO and accessibility standards and rules, no set-up required. See a sample of them below.

Non-semantic HTML markup

Look for instances of tags that don’t convey meaning about the information enclosed within them. Using semantic markup ensures that your HTML can be read by both humans and computers, making your pages more accessible and easier to find and index by search engines.

Brand names that appear without ® and/or ™ symbols

Identify pages where a brand/company name appears without the trademark symbol ® and/or ™ the first time it’s referenced. It’s good practice to trademark the first instance of a branded name to distinguish and protect your brand.

Long page titles

Find HTML pages with a page title longer than 69 characters. With Google’s recently redesigned search results page, page titles longer than this risk being truncated.