Web accessibility, SEO & content strategy insights

Resource articles

Showing 1–12 of 425 articles

• Web Accessibility

  Manual vs. automated accessibility testing: how to choose, and when to combine them

  Manual accessibility testing is a person evaluating a website with a keyboard, assistive technologies and their own judgment. Automated accessibility testing is software checking pages against rules i...

  Nov 2

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• Content Marketing

  How to prove healthcare marketing attribution in a privacy-first world

  Attribution in healthcare is broken — privacy rules, data silos, and offline journeys make your numbers easy to question. This guide shows how to build a HIPAA-safe, unified measurement framework that defends budgets, aligns stakeholders, and proves marketing’s impact on patient and revenue outcomes.

  Nov 2

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• Search Engine Optimization

  How to get executive buy-in for SEO when AI answers the query

  Most SEO pitches to the C-suite fail for the same reason: they’re about SEO. Executive buy-in for SEO means a decision-maker agrees to fund search as a business program, with people, budget and develo...

  Oct 29

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• Web Accessibility

  How to write an accessibility statement: What to include, with an example

  An accessibility statement is a public page that tells people how accessible your website or app is: which standard you test against, how far you meet it, what is known not to work, and how to report ...

  Oct 29

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• Web Accessibility

  European Accessibility Act (EAA): What applies since June 28, 2025

  The European Accessibility Act (EAA) is Directive (EU) 2019/882. It sets common accessibility requirements for a defined list of products and services, and it has applied since June 28, 2025, to cover...

  Oct 28

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• Marketing Analytics

  Customer journey visibility that uses cookieless tracking

  How enterprise teams keep attribution and journey insight without third-party cookies.

  Oct 28

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• Web Accessibility

  WCAG compliance: What it means and which parts marketing teams own

  WCAG compliance means your digital content conforms to the version and level of the Web Content Accessibility Guidelines that a law, contract or internal policy points to, most often WCAG 2.1 or 2.2 L...

  Oct 27

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• Product

  Fix the content where it lives: What's new in the Siteimprove.ai Fall '26 Release

  Accessibility teams know how this goes. The scan finishes and the issues list is long. Then the real work starts: finding who owns the page, filing the ticket, waiting for the fix, and checking that i...

  Oct 21

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• Marketing Analytics

  Why analytics tools show different numbers for the same site

  Two analytics platforms tracking the same site will almost never report the same number of visits, sessions or pageviews. So, do traffic metrics vary between different analytics providers? Yes, routin...

  Oct 20

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• Content Governance

  How to identify and fix content ROT

  ROT (content that is Redundant, Obsolete, or Trivial) isn’t just digital clutter — it can ruin user experience and erode trust in your government agency.

  Oct 20

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• Web Accessibility

  Government website requirements: The complete checklist for federal, state and local sites

  What a government website has to meet depends on who runs it. A federal agency answers to Section 508, the 21st Century IDEA and the Office of Management and Budget (OMB) guidance that implements it. ...

  Oct 19

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• Web Accessibility

  What is 21st Century IDEA? Requirements and compliance for federal websites

  The 21st Century Integrated Digital Experience Act (21st Century IDEA, or the IDEA Act) sets the baseline every public-facing federal website and digital service is expected to meet: accessible, consi...

  Oct 19

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