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Plum icon of a person representing accessibility. Accessibility Continuous, cross-channel monitoring and remediation across web, docs, social, apps, PDFs, and even behind VPNs and on constantly changing content. Icon of a plum magnifying glass representing search. Search See how you show up across search and AI answer engines, track citations and competitors, and let your accessibility foundation fuel discoverability. Icon of a plum bar graph representing analytics. Analytics Ask your data plain-language questions and get instant answers on traffic, behavior, and ROI, plus what's likely to happen next. Icon of three plum squares with a plum sparkle at the top right respresenting content strategy. Content strategy Turn a brief into an on-brand, publish-ready draft in minutes, with built-in governance for voice, quality, and visibility.

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  • Web Accessibility
  • Web Accessibility

    ROI of situational accessibility

    Situational accessibility drives conversions and cuts costs by designing for temporary constraints and situational impairments, not just permanent disabilities. When you optimize for someone checking ...

    By Ilyssa Russ

    Apr 02, 2026

  • Web Accessibility

    Motor impairments and mobile UI: The touch target problem

    The touch target problem is a measurable mobile UX failure: Undersized hit areas inflate mistaps, block accessibility, and leak revenue from touch-first journeys. This guide defines optimal dimensions...

    By Ilyssa Russ

    Mar 26, 2026

  • Web Accessibility

    Media accessibility: Captions, transcripts, and the deaf experience

    Media accessibility standards define how captions, transcripts, audio descriptions, and player controls make video and audio accessible to deaf and hard-of-hearing audiences and to everyone else who n...

    By Ilyssa Russ

    Mar 25, 2026

  • Web Accessibility

    Website accessibility standards: Build a program that sticks

    Enterprise websites win when web accessibility is a product requirement, not a retrofit. Treat accessibility backed by WCAG as a growth, risk, and UX engine across the stack. That means weaving regula...

    By Ilyssa Russ

    Mar 23, 2026

  • Web Accessibility

    Understanding the evolution: WCAG 2.1 vs WCAG 2.2

    WCAG 2.2 dropped in October 2023 with nine new success criteria. If your first thought was “great, another compliance checklist to ignore until Legal sends an urgent email,” that’s the problem. Here’s...

    By Ilyssa Russ

    Mar 20, 2026

  • Web Accessibility

    Web design for the visually impaired

    Your checkout page might be costing you more customers than you think. Not because of shipping costs or clunky forms to fill out (although those don’t help), but because a meaningful share of potentia...

    By Ilyssa Russ

    Mar 19, 2026

  • Web Accessibility

    How to stop creating new accessibility issues: Governance that works in the real world

    You fixed 500 PDFs in the last sprint. This sprint: faculty uploaded 600 new ones, and none of them accessible. Your "remediation program" is just an expensive treadmill running in reverse. If accessi...

    By Saphia Lanier

    Mar 18, 2026

  • Web Accessibility

    Accessibility prioritization without chaos: A practical triage model for higher ed

    Higher ed accessibility teams are drowning in backlogs while new inaccessible content piles up faster than they can fix what’s broken. Effective triage isn’t about whoever complains the loudest. It’s ...

    By Saphia Lanier

    Mar 17, 2026

  • Web Accessibility

    A digital accessibility program that scales: The operating model higher ed actually needs

    Most accessibility programs fail because they’re organized like a ticket queue rather than a strategic program. Universities treat accessibility as an endless stream of individual fixes, a PDF here, a...

    By Saphia Lanier

    Mar 12, 2026

  • Web Accessibility

    The ROI of digital accessibility

    Digital accessibility is a growth lever. It helps you reach more people, remove barriers that block conversions, and protect revenue by reducing legal and operational risks. For many companies, access...

    By Ilyssa Russ

    Mar 04, 2026

  • Web Accessibility

    ADA title II procurement and vendor accessibility: Make compliance operational, not optional

    If a public entity provides or makes a website, application, or digital service available through a vendor arrangement, the accessibility obligation still applies to that vendor-delivered experience. ...

    By Ilyssa Russ

    Feb 27, 2026

  • Web Accessibility

    Understanding EAA compliance requirements for e-commerce: A technical perspective

    The European Accessibility Act (EAA) has hundreds of pages of technical requirements your e-commerce site needs to meet. While the marketing team worries about brand messaging, you're staring at thous...

    By Elizabeth Irvine

    Feb 25, 2026

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