Video is now essential to web design and many organisations are scrambling to figure out the best way to integrate video content into their existing websites. As always, it’s important not to settle for a quick fix. When forward-looking companies incorporate video into their web strategies, they also make a point of considering video accessibility. These three focal points will give you a good start toward a more inclusive video experience:

1. Choose the right player 

Choosing a tool for video on your website is no small task, and accessibility needs to be among your considerations. An accessible video player should be easily navigable by visitors who can’t use a mouse. Additionally, all video functions must be usable with keyboard controls and compatible with assistive devices such as screen readers. Be aware that these features are not always available on popular, third-party video services—another reason to do thorough research before picking a video player. 

2. Create accompanying audio 

Accessibility for low-vision users is a key consideration for anyone producing video on the modern web. To be fully accessible to users of all sight levels, your videos should offer a separate audio track describing any visual components. In many cases, just listening to a video’s dialogue and narration doesn’t provide the full story. Audio descriptions should include narratives of any actions or graphics presented on screen so every visitor can experience the full value of your video content. 

3. Craft useful captions 

To provide visitors who are deaf or hard-of-hearing with the full experience of your website, make sure that your videos include an option for comprehensive captioning. This includes not just spoken dialogue and narration, but also any sound effects, music cues, or other sounds that impacts the meaning of your video. Not only do strong captions and separate transcripts make your videos more accessible, they also improve your search engine optimisation (SEO) by making content more discoverable for search crawlers.  

Now that a growing number of users favour video content over written copy, it’s vital to have a well-planned, inclusive video policy for your site. Keep a close watch on accessibility to put yourself at the head of the pack and deliver a smoother experience for users of all abilities. 

To learn more about web accessibility on your website, download our Web Accessibility Checklist.