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Drive traffic

Optimise ads to drive more traffic

Easily identify which campaigns need attention and prioritise accordingly. Siteimprove Ads demystifies Google’s Quality Score and highlights its impact on a campaign, ad group, and keyword level, so you can understand what influences ad cost and can optimise for more traffic at lower costs

Increase conversions

Optimise landing pages to increase conversions

A landing page is your one opportunity to make a good impression and convert traffic. Siteimprove Ads automatically provides you with a prioritised list of conversion blockers. By connecting Siteimprove Analytics, you can use Heat Maps to understand visitor behaviour on each landing page. Prioritise issues based on severity level, then jump directly into your CMS to tweak landing pages and boost conversion rates.

Analyse budget

Optimise budget to make your spend count

With multiple ads and campaigns running, it’s easy to lose track of your spending. Budget Analysis helps you visualise where your budget is going — and where it might be better spent. Siteimprove Ads automatically highlights unjustified ad investment, identifies non-converting keywords, and provides clear keyword recommendations. So you can wisely allocate your budget and get more for your money.

Quality Score analysis

When talking paid search, there is no getting around Google's Quality Score. Not only does it evaluate the quality and relevance of both your keywords and ads, it also plays a crucial role in determining your cost per click (CPC). By optimizing your Quality Score, you’re setting yourself up for higher return on investment. 

Siteimprove Ads analyses your Quality Score on three different levels: Ad Relevance, Expected Click-Through-Rate, and Landing Page Experience. At a glance, you can: 

  • Assess Quality Score impact at the campaign, ad group, and keyword level 
  • Spot which keywords and ads have potential to save you money by the click 
  • Learn what you should do to improve your Quality Score 
  • Monitor Quality Score changes and cost savings/penalties over time 

 

Landing page optimization

Landing pages are your lead capture powerhouse. To get the most out of them, it’s crucial to follow landing page best-practice and create pages that connect with your ad groups and provide a seamless experience for your visitors. 

Siteimprove Ads automatically identifies 40+ conversion blockers and categorizes them based on severity level so you can easily prioritize and delegate optimization tasks. It also allows you to:  

  • Get an overview of all your landing pages, their referring ads, and performance 
  • Identify high priority landing pages that need immediate attention 
  • Integrate Siteimprove Analytics and Heat Maps to understand visitor behaviour 

Budget analysis

Getting the most out of your digital advertising budget often requires hours of manually analyzing pivot tables and spreadsheets. But you don’t have to work that way. With Siteimprove, you can automatically audit your ad budget and see where you’re wasting money and where you should boost spend. Budget Analysis makes manual reporting a thing of the past by: 

  • Precisely highlighting which part of your ad investment is justified or needs review 
  • Quickly identifying converting and non-converting keywords 
  • Providing clear keyword recommendations for smarter budget allocation 

Real-time changes

Optimize efficiency by using Siteimprove to make real-time changes in your Google Ads account. Improve your budget allocation across campaigns, perform bid optimization on a keyword-level, and much more.

  • Modify Campaign names, Ad group name and Keywords
  • Activate/pause Campaigns, Ad groups, Keywords and Ads
  • Adjust the maximum CPC on Ad groups or Keywords
  • Adjust the daily budget on Campaigns

 

Insights stream

When optimizing paid search, there are many different actions to choose from and understanding where to start or how to make the biggest impact is challenging. Siteimprove’s Insights Stream analyses your ads data and provides you with an overview of the most impactful actions, so you don’t need to do any complex data analysis and can quickly get on course to drive higher return on investment. 

  • Get a quick and easy-to-understand overview of the most impactful or easiest to implement actions across budget analysis, keyword performance, landing page, and quality score optimization 
  • Increase efficiency by focusing your time where it really matters 
  • Take advantage of the Insights Stream out-of-the-box, or customize your feed further for thresholds specific to your business