A faster website that meets visitor expectations and industry standards

Visitor profiles

Your page loads differently depending on a visitor’s location, network, and device. With Visitor Profiles, you can choose a combination of settings that simulate the conditions your visitors face: 

• Measure performance from multiple countries: Monitor your sites from your visitors' locations to ensure a consistent fast loading experience. 
• Measure performance on different network speeds: Monitor your sites using different network speeds. Not all your customers have access to the same network speeds – some use 3G, while others use slow cable internet, which affects how they see your page load. 
• Optimize performance for mobile: About half of daily internet time is spent on a mobile device. Make sure your site loads fast on mobile, and you’ll ensure it loads quickly from any device. 

Performance score & progress graph

Assessing site speed becomes easier when you know what the standards for your industry are. Built by Google, Lighthouse is an open-source auditing tool for developers. Your Siteimprove Performance score will help you see if your performance lives up to Google’s standards. Once you remove performance bottlenecks, you can see your progress over time in a progress graph.

Visitor loading experience & performance timeline

See how your visitors experience your site with visual records of what the page looks like while it's loading. User-centric performance metrics provide better insight into your visitors’ experience as your site loads: 

• First content: When the browser renders the first bit of content (e.g. text, an image, or page elements)
• Largest content: When the primary content loads (e.g. the main video, text, or image)
• Interactive: When visitors are able to interact with the page without delay

These metrics are combined in a performance timeline with benchmark statistics on when visitors typically abandon a page—helping you make a case for why improving loading times of specific pages should be a priority. 

Asset location map

Your site is composed of many elements (images, scripts, etc.), but these assets are often stored on different servers. The distance between your servers and your visitors has a direct impact on your site’s performance. The Asset Map shows where the different elements of your page are stored so you can bring these elements closer to your visitors.

Session replay video

To understand the importance of a delay of even one second, you must put yourself in your customer’s shoes. Understand your visitors’ behaviour by watching your page load sequence. Session Replay Video captures everything visitors see while the page is loading, so you get the visibility you need to pinpoint defects, improve performance, and foster collaboration between team members.

Issue explanations and suggested improvements

Get an overview of a page’s issues, including clear explanations on what each issue is, how it can be fixed, and who has the expertise to resolve it. A list of Suggested Improvements helps your prioritize issues based on how much they influence your loading times. Since website performance is often a team effort, all issue explanations are easily shared across teams or with external agencies.